The Advent Of NIL (Name, Image, Likeness) Deals Has Transformed College Sports And Stirred Intense Emotions Among Many. This Regulation Permits College Athletes To Earn Income Through Their Name, Image, And Likeness. Coach K Recently Voiced His Disapproval Of The Impact NIL Has Had On College Sports.
He said, “Who Can Explain NIL? A Lot Of People Can Explain It, But You’d Have Different Explanations. There Should Be One Explanation. And We Should Have It, Obviously.” He continued, “It’s A Free Market Right Now. And In A Free Market, There’s Also Free Interpretation. In Order To Bring This All Back In, It’s Going To Be Very Difficult, Because How Are You Going To Tell People They Can’t Do What They’ve Been Doing?”