Months After Surpassing 86-Times Richer Serena Williams in Endorsements, Alex Morgan Projected to Add $600,000 to Her $3 Million Fortune Through Social Media

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USWNT soccer star Alex Morgan is doing the same and is estimated to be the highest-earning women’s soccer player at the end of 2023.
The USWNT superstar was on the Snacks podcast recently. Her national teammates Sam Mewis and Lynn Williams hosted the podcast, and they spoke about the World Cup happening this year. They discussed Morgan’s tea-sip celebration that caused controversy during the 2019 World Cup.

Alex Morgan estimated to earn enormous sums through Instagram

Such is the influence of social media that the craze keeps on increasing. There may be negativity, but athletes have used it wisely to build their brands. They are now reaping the benefits of it by earning extra cash through social media.

Former Cal star expected to earn six times more than any other women’s soccer player from Instagram this year

UK-based betting and analytical site Betting.com recently released a list of estimated earnings from Instagram for women soccer players. It ranked USWNT forward first with an estimated income of $637,027 in 2023. The net worth of the two-time World Cup winner currently stands at $3 million.

As per Betting.com, Morgan will make $26,532 on average per Instagram post.

 The website predicts the overall earnings and earnings per post to be six times higher than second-placed FC Barcelona superstar and two-times Ballon d’Or winner Alexia Putellas. Another USWNT superstar, Megan Rapinoe, also makes it to the top 10.

 The San Diego Wave FC forward boasts over 10 million followers on Instagram

Morgan has become one of the most marketable names in women’s soccer. Her on-field and off-field success has started attracting many sponsors. 

As per 2022 SportsUnited’s brand partnership report, Morgan was the most endorsed female athlete in 2022.

As a result, in 2022, the former Tottenham Hotspur star surpassed the likes of Serena Williams in the endorsements, despite Williams being 86 times richer than her. It also revealed that Wave forward inked a total of 27 brand deals in 2022 with Google, AT&T, and Coca-Cola, amongst others.

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