Dana White and Co Suffers a Major Loss in Saudi  Arabia 

Have a look at the statistics of loss of the parent company of UFC following the investment into PFL by Saudi Arabian PIF. Dana White is the President of UFC who steered its rise as a global sports entertainment company. It is owned by Endeavour that will purchase WWE and merge it with the UFC. The two sports entertainment entities will be controlled by Endeavour TKO Group Holdings. Explore the financial damage due to Saudi investment, as Endeavour was about to ink a deal with WWE. 

Dana White’s UFC suffers a financial setback 

The Endeavour stock value dropped $800 million + after Saudi Arabia’s Public Investment Fund invested in PFL seen as a competitor to the UFC.

Financial loss of UFC and WWE


The stock value of Endeavour share dropped by $2.26 a share or 9% of its value. The value of the WWE share went down by $13.50 a share or 12%. 

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