Whenever a superstar becomes stale in the eyes on the WWE Universe, he/she usually turn heel or face.
However, there are certain persona changes that made these wwe superstars the most legendary names in the business
After winning the 1996 King of the Ring, Steve Austin cut the infamous "Austin 3:16 says" promo and marked the birth of 'Stone Cold' Steve Austin
The Rock sold out & joined The Corporation, thus giving the birth to the People's Champion as his popularity continued to grow with his verbal smackdowns
After being buried alive by his brother, Kane, in 2003, Taker reverted to his old 'Deadman' ways for WrestleMania XX.
He continued to be the 'Deadman' until
his retirement
Cena’s rise to superstardom began when he dropped his Doctor of Thuganomics gimmick. He became the perfect righteous babyface and the rest is history
Edge adopted the his infamous nickname 'Rated-R Superstar' after a live s** segment with Lita on an episode of
WWE Raw
Roman Reigns has quickly become WWE’s biggest superstar since becoming the 'Tribal Chief.' It's a no brainer he's on his way to megastardom