Less Than a Year After Suffering $60 Million Losses, Was Chasing Colin Kaepernick the Biggest Risk Dwayne Johnson’s XFL Has Taken?

In 2020, the XFL faced bankruptcy, but Dwayne Johnson and Dany Garcia saved it for $15 million. After less than a year, the league lost $60 million. We discuss the challenges, financial woes, and pursuit of NFL quarterback Colin Kaepernick.

Financial Struggles and Positive Growth:

Since Dwayne Johnson and Dany Garcia took over, XFL has improved its visibility but faces financial challenges with a $60 million loss last year. This is due to a lack of money, low engagement, and a need for more elite talent. There is, however, optimism for a positive outcome.

Broadcasting Partnerships and Sponsorships:

With a $20 million annual ESPN TV deal and prospective sponsorships from Progressive and Under Armour, the XFL's financial prognosis is encouraging. According to co-owner Gerry Cardinale, Dwayne Johnson and Dany Garcia emphasize the league's long-term strategy, but profitability is predicted by 2027.

The Kaepernick Effect:

The XFL-USFL merger has sparked hopes for Colin Kaepernick's return to the NFL. Despite his ailments, the former NFL great made an impression in 2016. As fans await the merger, the question is whether Kaepernick can resurrect Dwayne Johnson's floundering XFL and ensure Johnson's football legacy.

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