While the F1 car launches are an interesting marketing exercise today,
they do not compare to the extravagant ones the sport had in the 1990s & 2000s.
Here are the top-5 most eye-catching ones...
After securing the signing of two-time F1 champion Fernando Alonso, McLaren decided to parade him in the street in front of his home fans.
Credit: Youtube/Formula 1
Honda revealed its controversial earth livery in 2007 which intended to stress the importance of the environment in a gas-guzzling sport.
Credit: Youtube/Formula 1
The Spice Girls were hip back then. And Ron Dennis spared no expense to unveil their 1997 challenger in a glamorous ceremony.
Credit: Youtube/Formula 1
A piece of sponsorship brilliance by the likes of Jordan and its title sponsor DHL. Their 2002 car was 'delivered' by DHL at the Brussels airport.
Credit: Youtube/Formula 1
Flavio Briatore took the team to Italy to unveil their 2001 car against the backdrop of the beautiful lake city.
Credit: Youtube/Formula 1