Ferrari Team Principal Frederic Vasseur celebrated Carlos Sainz's Singapore GP win passionately, reflecting the importance of defeating Max Verstappen's dominance this season. However, this dominance could risk Liberty Media's $4.4 billion F1 investment, as it has changed the sport from its past when only die-hard fans followed it closely.
In 2016, Liberty Media took advantage of the sport’s growing popularity to acquire Formula 1 for $4.4 billion. They made F1 even more exciting with the launch of F1TV, targeting a younger audience, expanding globally, and producing the popular docuseries "Formula 1: Drive to Survive."
Despite doubts over Red Bull's championship chances due to the cost cap penalty, Max Verstappen and Red Bull have dominated the 2023 season, winning 15 out of 16 races, and this dominant position has raised concerns among fans and other teams.
The impact of Max Verstappen’s dominance
Max Verstappen’s continued success has lessened the unpredictability of F1, influencing fan interest and social media. The study shows that F1’s popularity on social media will decline by 2023, which could affect Liberty Media’s efforts to grow the sport online.
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