A little while ago, Kevin Harvick had attributed NASCAR’s TV rating slump to the “Chase Elliott Effect,” stating the driver’s six-race absence to be the reason for the fall in viewership. Soon after, Denny Hamlin also weighed in on the issue. However, he suggested that Fox’s broadcasting may also have been responsible for the downturn.
“Certainly the ratings have been in a slump. For sure. You know, I think the fans in general and social media are really, really tough on Fox. I think some of it is warranted for sure. But I think that they’re very critical about some really small things that they could get better.”
“You know, you see the second-place guy working over the first-place guy. Like, right on his a** and about to make a move and then cut to like side by side for 12th. And it’s like, oh, **, let’s just let’s keep it in the battle that’s about to dictate who’s going to be leading this race. So certainly, I think from a production standpoint, we can make some improvements.”
“Everybody has a piece of the puzzle that they fall into. Chase for us, he’s our biggest star and he’s the guy that needs to be here every week for it all to make sense. For me, that’s important from an all-round picture. I know that sounds selfish, I didn’t intend it to sound selfish. Meant that as a broad perspective on NASCAR racing in general.”
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