nascar camping world truck series driver, hailie deegan is unquestionably one of the biggest rising stars in american motorsports. the most popular driver award winner of the 2021 season remains in the headlines as much for her on-track results as she does he off track presence.
Deegan is one of the most profitable and most marketable race car drivers in the current scene. One needs to look no further than her insane social media following to get an idea of her popularity.
Deegan described it as the most crucial element in her racing carrer
Hailie said that “I probably wouldn’t be in the ride I’m in right now, being able to race in the truck series full-time, if it wasn’t for me doing social media,”
Deegan added. “Because it is very hard to sell sponsorship on a car when you can’t guarantee TV time. It’s very hard to guarantee that.”
Deegan further added that “Sponsors want to see numbers. They want to see, ‘I put my logo on your car. How much product is it going to sell me?’ I am able to give them that with social media.”