The launch of League One Volleyball (LOVB) in the United States was met with quite excitement. For a sport that hadn’t previously enjoyed nationwide recognition, the news was certainly a reason for fans to celebrate. Adding to the buzz was the involvement of big-name athletes like Candace Parker and Kevin Durant, whose support for the $100 million league investment helped dispel any lingering skepticism. Now, it looks like the latest star to join the growing volleyball fandom is none other than USWNT icon Ali Krieger.

Yes, you heard it right. The former NJ/NY Gotham FC forward has also been spellbound by the definite development of LOVB, forcing her to make her association more active by becoming a small yet significant investor. The announcement was made hours ago, with the league’s official Instagram page also sharing the latest news.

Expressing how “thrilled” they are to have Krieger on board, LOVB emphasized that the former USA defender “knows how important it is to provide better opportunities and outcomes for women in sport. We’re proud to have Ali on board to help make volleyball the next major league with LOVB.”

Even the 2x World Cup winner had some words to share on becoming a part of the American volleyball league. “Investing in LOVB was an easy decision for me because it represents everything I believe in empowering women, growing the game and building something truly groundbreaking,” said Krieger.

“The energy around women’s volleyball is electric-and I’m proud to be part of a movement that’s changing the game and creating more opportunities for the next generation right here in the U.S.,” added the Dumfries, Virginia native, who, as a former youth club volleyball player, finds it easier to connect with and contribute to the game.

In fact, Krieger was recently invited to a match, where she was further asked to shed light on her latest investment. While expressing her love for volleyball—a sport she has watched and played a lot while growing up, she added, “I’m so honored to be a small, little puzzle piece to help it succeed into what I know it can be with these incredible, bad*** women. So support them, support women’s sports.”

Prior to this, the 2023 NWSL champion was also invited to the opening ceremony of the LOVB Championship match. In fact, she was personally asked to kick off the tournament by performing a kick-serve with a volleyball. Now, she is more engrossed with the sport as an investor, something which definitely sees her join a prolific club!

Ali Krieger can truly elevate the future of LOVB

Not just NBA star Kevin Durant or WNBA sensation Candace Parker, LOVB has also secured pre-investment from David Blitzer’s Bolt Ventures, Atwater Capital, and Olympic gold medalist Lindsey Vonn. The backing from these high-profile figures has already helped the league raise over $60 million in funding. Meanwhile, the exact investment value that Ali Krieger has put in hasn’t been revealed.

As of now, League One Volleyball boasts the largest community of volleyball players in the country. More than 14,000 athletes, 3,000 coaches, and 1,300 teams are affiliated. In addition, the league operates 56 clubs across 63 locations in the U.S. — an impressive feat for a relatively new league that was launched just four years ago.

It has also secured a media rights deal with ESPN. All of its games are being aired on both its linear network and ESPN+ streaming service. Additionally, LOVB has partnered with sportswear giant Adidas and fashion retailer Revolve as key sponsors.

So it’s safe to say that the addition of Ali Krieger alongside all such big-name investors will only help the league to expand its profile. Given how much of an advocate she is for the sport, especially its growth for women, the USWNT icon never holds back. She consistently gives 100% in promoting it to the next level.

Let’s see how she manages to further multiply the LOVB fandom!