Renowned "YouTube King" MrBeast has not only dominated the business market with his ventures, but has also made a significant impact with his philanthropic efforts. However, his foray into the candy industry with the brand 'Feastables' has caught the attention of fans. With extraordinary marketing strategies and extraordinary consumer response, Feastables has become a headache for candy giant Hershey's.
Established candy brands including Hershey's are intrigued by the phenomenal success of MrBeasts' Feastables. As MrBeast hinted in a tweet, Festables has already proven to be a formidable opponent.
In an interesting revelation, MrBeast reveals how a blind tasting test between Hershey and Feastables only cemented their rivalry.
MrBeast said, “My friend was randomly selected by Hershey to be in a blind taste test and the whole study was him trying Feastables then Hershey’s and rating them lol.”
Positive reviews and word-of-mouth marketing have boosted sales, and fans have become the brand's main sales engine. Following the YouTuber's tweet, fans expressed their enthusiasm and made insightful comparisons. A fan wrote, “Hersheys is shaking in their boots with Feastables on the rise.”