Odell Beckham Jr. made sure all eyes were on him before the coin was even tossed at Sunday's Super Bowl LVI thanks to his custom cleats worth a staggering $200,000.
The Rams wide receiver, 29, walked out and warmed up in the history-making shoes that, thanks to the shoes' gold and diamond trimming, are the most expensive ever to be worn for the NFL's big game.
"It's not about making the most expensive cleat, Odell's not only a top player, but he's a big personality and he likes fashion and he likes to stand out and that's what I like. So it just kind of all came together."