Breaking the Boundaries France’s Groundbreaking 2023 FIFA Women’s World Cup Advertisement Takes the Internet by Storm

Commercials are meant to introduce the brand's uniqueness to the audience. In terms of that, every commercial agency searches for the most innovative ways that can create a bridge with the audience's mind. And then comes a few commercials that remain remembered for the rest of their life, no matter how many other commercials come to the scene. The 2023 FIFA Women's World Cup Advertisement has done something similar where the audience can experience an innovative technical twist.

2023 FIFA Women’s World Cup Advertisement

To spread the message that the FIFA Women's World Cup Championship 2023 is going to be equally captivating as the 2018 FIFA Men's World Cup, the advertising agency presents a commercial with a reel containing a glimpse of the Men's World Cup, which eventually takes a drastic change.

The technical miracle in the commercial

To our utter surprise, we discover that the men players who are seen in the reel are finely superimposed, and they are not they but the iconic female players. For example, the commercial shows Griezmann sending a flying defender, which is actually Sakina Karchaoui sending. Similar to this, other male athletes are also not they but female figures. Also, at the end of the ad, we see a message, which reads, "At Orange, we support Les Bleus," and eventually, the word Bleus alternates with Bleues, which refers to women's team.

Credit: COPA90 Twitter

The commercial truly represents the reality

For specific reasons, the audience can expect a revolutionary match in this FIFA Women's World Championship 2023 as the 2022 FIFA Men's World Cup's legendy Coach, Herve Renard, has taken over the responsibilities of the women's team also.

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