Mind-Blowing Deepfake Soccer Ad Takes the Internet by Storm, Revolutionizing Perspectives on Women’s Sports

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The French Women's World Cup ad that changed the entire perspective about women's sports hit hard on the stereotypical thought process of the audiences. For certain reasons, it has been observed that the women's team doesn't get their deserved respect or remuneration compared to the men's team. The only reason behind it is the thought that women athletes are not as compatible as men. And the ad by the French telecommunications giant Orange hit right at that point and bagged millions of views in no time.

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The technical revolution strikes a thought revolution

The ad contains a few glimpses of the famous passes done by the then-shown men's team, but during the second half of the ad, the audience couldn't help but get astonished by the sight that all the mesmerizing glimpses, which were presented in the video were not from the men's team, rather from the women's team. The faces and figures of the male athletes were superimposed by the technology to deliver the message that women athletes can showcase equal potentiality as men.

The tremendous success of the ad

The video touched millions of hearts in no time, indicating their misconception about women's potentiality. As a result, the video not only went viral but also pushed the FIFA World Cup authority to increase the remuneration with an excellent percentage for the current FIFA Women's World Cup.

The AI intervention in the advertisement

According to the creative director of Marcel, the French ad agency, Youri Guerassimov, AI was indeed implemented to prepare a better presentation, but that wasn't the prime component behind this revolutionary ad. Instead, it results from the tireless effort of the eight graphic designers who spent almost 500 hours to make the video what it is now.

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Mind-Blowing Deepfake Soccer Ad Takes the Internet by Storm, Revolutionizing Perspectives on Women’s Sports

The video touched millions of hearts in no time, indicating their misconception about women's potentiality. As a result, the video not only went viral but also pushed the FIFA World Cup authority to increase the remuneration with an excellent percentage for the current FIFA Women's World Cup.

The AI intervention in the advertisement

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