In a surprising twist in professional wrestling, Edge has joined All Elite Wrestling (AEW), causing waves in the wrestling world. AEW fans celebrate this big signing, but WWE loyalists express mixed feelings on social media. Amidst this change, WWE has made a serious mistake with potential consequences.
In pro wrestling, monikers and ring names define a wrestler's identity, becoming inseparable from their persona. For example, Hulk Hogan's name embodies his larger-than-life character, often overshadowing their real name, which is crucial for their brand.
WWE's mistake regarding the "Rated R Superstar" rights is evident. This term defines Edge's career but was relinquished by WWE nearly three years ago. This oversight may prove costly, as Edge and Tony Khan, AEW's president, could potentially utilize it for their marketing.
This carries significant implications. WWE's failure to trademark "Rated R Superstar" may stem from not foreseeing Edge's transition to AEW. Now, Edge and Tony Khan can explore creative and financial possibilities with this iconic name.