Tony Khan Claims AEW Fans Are More Likely College-Educated Than WWE Fans

Published 09/20/2021, 8:00 AM EDT


Tony Khan knows how to attract an audience. There’s no denying that. However, he knows exactly the type of audience he’s attracting, and doesn’t shy away from boasting about the level of greatness AEW is achieving.

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During his conversation with Bloomberg Business of Sports, Khan spoke about AEW’s audience. In this conversation, he narrowed down on the section of the demographic which has engaged with AEW’s product.

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“Well, it’s the youngest skewing audience of all sports programming on all of television.”

“We have a more affluent fanbase than other wrestling organizations, but really, people from all kinds of backgrounds. They are more likely to be a college educated audience. They’re a very attractive audience to an advertising base — particularly, with the age demographic that they add.”

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Tony Khan reveals how AEW has been performing

While talking about the type of audience he is aiming for, Tony Khan revealed how AEW’s productions have been performing throughout.

“There have been more weeks than not in the past several months where we’ve beaten every major sporting event in terms of having the youngest skewing audience. Our Wednesday night show and our Friday night show have both been rated as the number one show on cable in the 18-49 demographic.”

“This year, so many times, we’ve been the number one show on cable and you can really count on our fans to come and watch the show every Wednesday night.” H/t Bloomberg Business of Sports

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Undoubtedly, AEW has been performing quite great. Dynamite surpassed ratings and that pressurized WWE into making immediate changes to WWE Raw. The company pulled a match from WWE Extreme Rules to Raw just to keep the audience engaged. Moreover, that show of Raw featured Big E cashing in his Money in the Bank contract and becoming the new WWE Champion.

All of these changes, even though the company claims are internal, were made to ensure the ratings receive a boost.

Watch this story: Mr. Money in the Bank to WWE Champion: The Insane Journey of Big E in WWE

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Keeping the production aside, AEW roster has several former WWE Superstars. These particular pro-wrestlers already have an established fanbase. Therefore, when they signed up with AEW, the fans started tuning in for AEW over WWE.

Now, only time will tell how long AEW can keep surpassing WWE in terms of ratings and views.

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Shuvangi Sen Chaudhury

1879 articles

Shuvangi is a senior WWE and AEW author at EssentiallySports. She has over 1000 published WWE articles and also has experience in content operations with Forbes. Having completed her undergraduation from Royal Holloway, University of London, Shuvangi is closely aligned to the fitness industry, having amateur skills levels in tennis and basketball while rowing at a regatta level.

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