The famous Roger Federer ‘RF’ logo is back to its rightful owner. Looking back at the journey of the most iconic symbol of an athlete ever, the story is even more compelling. It all started in 2003, when Mirka Federer, wife of the Swiss genius, created a perfume named after him.
To market and sell the product, Mirka drew the perfume bottle with a logo made with Federer’s initials. Ahead of its time, the perfume vaporised, but the logo got its rebirthing with American giant, Nike. Soon, it became an integral part of the tennis culture worldwide.
Embodying serif font initials of the 20-time Grand Slam winner, the logo first appeared at Wimbledon Championships 2006. Thereafter, it found its presence in every merchandise exclusive to Nike and Roger Federer. It’s the simplistic design and the widespread popularity of the Swiss player that helped it obtain a legendary status in no time.
Tennis fans, much to their liking, saw a new medium to express their support in a clean and sophisticated manner. And, for many years to follow, the RF logo remained as a mark of greatness and leadership. The monogram also carved an ever-lasting bridge between the Basel-born and his fans all around the globe.
In 2018, the Swiss maestro moved on from Nike to join hands with the Japanese company, Uniqlo. However, Federer couldn’t take his iconic figure with himself. The athletic-wear company kept the logo until all their RF stock got cleared. After 2 years, Roger regained the rights of his evergreen logo.
Giving 2020 a surprising conclusion, the 39-year-old greeted his fans with the new branding of his traditional logo. With ‘Go Roger’ wordplay embroidered on the back, the RF caps are launched in 8 different shades. They will be available in the market from December 8 of this year.
Considering this, Federer will sport the cap in the upcoming major tournament, the 2021 Australian Open. His much-awaited return to tennis after a year-long break has risen to a new height since the news came.
The only question that is left unanswered is whether the Swiss maestro will lift another Grand Slam title. It is only fair to say that there will be lots of RF caps in Melbourne Park waiting for the answer.