Roger Federer Hailed by Jura Elektroapparate Boss for His Flair for Product Innovations

Published 03/27/2021, 6:35 AM EDT
Roger Federer of Switzerland celebrates winning his singles match against Cameron Norrie of Great Britain during day two of the 2019 Hopman Cup at RAC Arena in Perth, Australia. (Photo by Paul Kane/Getty Images)


Roger Federer has forged numerous collaborations and partnerships over the years. Because of his charismatic character, the Swiss maestro has been the ambassador for many brands throughout his career. Like his on-field exploits, Federer always delivers off the court as well, keeping his employers happy.

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Recently, Emanuel Probst, CEO of Swiss home appliance company Jura Elektroapparate AG, talked about the 20-time Grand Slam champion. The 39-year-old has been their brand ambassador worldwide for the last 15 years.

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Jura CEO compliments Federer’s confident judgment on design

Renowned for their automatic coffee machine, Jura maintains a personal relationship with Roger Federer. Moreover, in a recent interview, the company’s CEO revealed the nature of meetings conducted with the 8-time Wimbledon champion.

“After almost 15 years of partnership, we have been able to build a very good personal relationship with him. Meetings with Roger are exciting and inspiring at the same time,” Probst said.

(All quotes are translated from German to English via Google Translate)

Roger Federer of Switzerland celebrates victory following his Men’s Singles third round match against Lucas Pouille of France during Day six of The Championships – Wimbledon 2019 at All England Lawn Tennis and Croquet Club in London, England. (Photo by Matthias Hangst/Getty Images)

Along with Jura Elektroapparate, Federer is also promoting Swiss companies like Rolex, Nationale Suisse, Credit Suisse, Lindt, and Sunrise. Thus, it is no surprise that he has gained a profound understanding of the business world by now.

Additionally, Emanuel Probst acclaimed the maestro’s insights on products.

 “He is a pleasure to spend time with, and it is nice to see how great his interest in law is. His flair for product innovations and his confident judgment in questions of design is also remarkable.”

Conclusively, Probst suggested having an event with Federer at the end of 2021. The company is also delighted to see the maestro back on the tennis courts. Check out this refreshing commercial the Basel-born did for Jura.

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Where will Roger Federer play next?

At World No. 7, Roger Federer has his eyes set on Wimbledon Championships and Tokyo Olympics this year. For these reasons, he played only one tournament in Qatar, at the back of a 13-month long layoff due to surgery.

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WIMBLEDON, ENGLAND: Roger Federer of Switzerland celebrates victory with the trophy after the men’s singles final match against Andy Roddick of the USA on Day Thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club in London, England. Federer won 5-7, 7-6, 7-6, 3-6, 16-14. (Photo by Paul Gilham/Getty Images)

However, he believes that he requires more time in training to prepare for the grass season. It would be a dream come true for both him and his fans to win a Grand Slam at 39.

Above all, Federer is and will remain one of the brightest chapters in tennis history. Do you think he will win Wimbledon this year?

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Purav Joshi

926 articles

Purav Joshi is a Tennis author at EssentiallySports. Having a degree in Films, Television and Media Production, he guided his passion for writing and journalism into the sport of aces and rallies. With over 2 years of experience as a copywriter, Purav has authored over 500 tennis articles.

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