Roger Federer quickly became one of the biggest names in tennis. Ever since his career kicked off, Federer won slam after slam. Moreover, with his calm and collected demeanor, and charming personality, Federer became the most marketable tennis figure. Despite his tennis-playing abilities, his appeal as a fashion icon warrants a special mention. Nike, his big-time sponsor at that time, helped coin the RF logo in 2008. Both parties called it quits ten years later, and with Nike retaining all rights to the logo, Federer had no say in the matter but to look the other way.

After a lot of legal to-and-fros, the RF logo is now the property of Roger Federer. As Nike produced high-quality apparel with the logo, the Swiss Maestro now aims to do the same with an American luxury brand. Furthermore, he will soon launch a line of eyewear that will don the RF logo. 

Apart from Federer, a lot of credit also has to go to his wife Mirka Federer who had a big part to play in launching his brand value into the stratosphere.

Roger Federer’s wife helps create an iconic product

The book, The Roger Federer Effect, is a culmination of interviews with several individuals who were involved in the life of the Swiss Maestro or were influenced by him. The former CEO of Nike, Mike Nakajima, also features in the book. Nakajima recounted the story behind Federer’s logo which helped his brand achieve huge financial success.

He said that while he had his own logo, none of the other players who were signed up with the sportswear company, had something similar. The brand had to adapt to the kind of fit Federer wanted for his clothes. They created a line for such a fit and were helped out by none other than his wife Mirka Federer.

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“Roger wanted it a lot more tailor-fitted. So we started creating the Roger Federer collection. That’s something Mirka was very involved with. When Roger wasn’t available, Mirka was. She told us this is what Roger likes, and we went by that,” Nakajima said.

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The company also wanted to ensure that the products with the RF logo became fashionable. They made a polo T-shirt which sold well. But their number one seller was the RF hat, which reportedly sold over 27 million units.  

“And we wanted to make sure that the tennis product we made, especially for Roger, became wearable as fashion. A nice polo with a little RF logo; people just went crazy over that. The RF hat was our number one seller at the US Open. A hat. It became one of the most iconic pieces we have ever created.”

Watch this story – Billionaire Roger Federer Leaves No Stone Unturned to Give Tennis a New Edge as He Vehemently Promotes Extremely Popular Sneaker Brand

When Wall Street Journal announced Nike hat contract had expired, Federer remained optimistic despite the fact that trademark rights were to remain with Nike. He said then that he “hopes Nike will stop making the hat eventually and that his new sponsor, Uniqlo, will start producing its own version. He isn’t sure when that might occur, though.” With the RF logo now rebranded for Uniqlo, the Swiss Maestro’s name continues to sell products that fly off the shelf very quickly.