“More Sustainable Future” – Wilson Tennis Takes an Extra Mile to Preserve Nature

Sports equipment manufacturer, Wilson, is making its contribution towards a sustainable and environment-friendly future. Wilson Tennis is doing its bit to ensure that the cans in which tennis balls are packed are not wasted and disposed of in a way that damages the environment.

Every year, as many as 125 million tennis ball cans end up in landfills. To avoid this, Wilson recently introduced 100 percent recyclable packaging for tennis balls.

The new packaging of Wilson’s Triniti tennis balls replaced the usual plastic cans. Instead of becoming toxic waste, these tennis ball cans are now recycled and renewed for use.

How the Wilson tennis balls are helping

Along with the cans, the Triniti tennis ball is also eco-conscious. Matches usually see the balls change after every few games, with fresh tennis balls coming in. The Triniti ball avoids that and maintains the freshness of the ball four times longer than usual.

This reduces the wastage of the tennis balls as lesser balls are used for longer durations. At the same time, it does not reduce efficiency. Every year, up to 400 million balls end up in landfills.

Wilson also claimed that 5 percent of the profits earned from the Triniti balls will be used to support sustainability efforts across the globe.

Additionally, Wilson recently partnered with a tennis ball recycling company called ‘Recycleballs’. It is a not-for-profit organization that collects and recycles balls. Wilson, in association with Recycleballs, set up boxes at various locations. Players can deposit used balls in those. Recycleballs then work on the recycling process.

Top players impressed with the Wilson Triniti balls

In 2019, Wilson athletes such as Grigor Dimitrov, David Goffin, Alex De Minaur, and Kyle Edmund practiced with the Triniti balls and gave their verdict on the same. All of them were impressed by the bounce of the ball and how it felt off the racquet.

“Anything can really do to help the environment… Creating a ball that doesn’t need that pressure but then performs like a true ball. I think is massive,” Edmund said. “I’m pretty surprised, to be honest. Didn’t expect the ball to bounce that well,” Dimitrov said.

Wilson balls were a major talking point during the recently concluded French Open 2020. Players found it difficult initially to adjust to the new balls used for the first time at Roland Garros, but as the tournament progressed, it seemed to work well.

Any initiative that helps the environment is useful. Wilson’s initiative is unique and will be a huge plus for the environment.

Read more – All You Need to Know About the New Tennis Balls at French Open 2020