The summer in England is all about sports and entertainment. Fans love sipping on a glass of champagne or beer while supporting their favorite athlete or team. The people want a fun summer, irrespective of the event. Whether it is the Ashes cricket series, Euro 2020, or the Wimbledon Championship, Gin & Tonic is a special drink on all occasions. And Sipsmith Gin is the official Gin Partner of the Wimbledon Championship 2021.

Sipsmith is a distillery based in London and is one of the 24 distilleries in the city. Fairfax Hall, Jared Brown and Sam Galsworthy found the company in 2009. It later became a subsidiary of Beam Suntory in 2016.

Sipsmith and Wimbledon’s partnership

Sipsmith has shone in the distillery industry ever since its establishment. The company won the 2010 Observer Food Monthly Award for Best Newcomer.

This is the first time Wimbledon has an official Gin Partner for the tournament. The gin makers have collaborated with Wimbledon to serve perfectly “mixed doubles” together, as well as pursue greatness with them.

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“It is a genuine honor to become one of Wimbledon’s exclusive partners. We have a shared commitment to quality, integrity, and legacy creation, with people at the heart of all that we do.  These values have undoubtedly led Wimbledon to become a pinnacle in international sport, and Sipsmith to have become globally acclaimed as a benchmark for great quality gin,” said Fairfax about the partnership.

How the fans will enjoy Wimbledon Championship 2021

The Wimbledon was canceled last year, as a result of the Coronavirus pandemic. To make amends, Wimbledon will not leave the fans with anything to complain about this time around. The organizers have decided to allow fans at 50% capacity for regular matches and a full crowd for the finals.

The fans will surely require something to quench their thirst this summer, and what is better than a glass of London dry gin.

WATCH: When Andy Murray Became the First British Player To Win Wimbledon Championships in 77 Years

Sipsmith has also launched a new campaign for the summer event. The gin maker has joined hands with Ogilvy to make an ad with their stop-motion character, Mr. Swan. The above tweet shows the minute-long ad, beautifully crafted for showing the partnership between the two forces. Mr. Swan has made a comeback for the brand with this ad.

“It’s a delightful celebration of two quintessential brands that go to extraordinary lengths to delight their clientele. A shared attention to detail, combined with Mr Swan’s idiosyncratic quirks make this not only the perfect partnership, but a lot of fun too, which is what we’ve tried to capture with Mr Swan and his partner, Ani,” said Shelly Macintyre, Senior Global Marketing Director, Gin, of Beam Suntory.

The Wimbledon begins on 28th June, and the fans are in for a treat as the best players fight for the prestigious slam title.

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