Agent Reveals That Michael Jordan Turned Down $100 Million for a Two-Hour Appearance

Published 09/07/2021, 3:30 PM EDT
SONOMA, CALIFORNIA – JUNE 06: NBA Hall of Famer Michael Jordan and co-owner of 23XI Racing waits in the #23 DoorDash Toyota pit area prior to the NASCAR Cup Series Toyota/Save Mart 350 at Sonoma Raceway on June 06, 2021 in Sonoma, California. (Photo by Maddie Meyer/Getty Images)


Michael Jordan is arguably the greatest ever to play the game of basketball. With numerous titles and individual accolades to his name, MJ dominated the game in his prime and was an absolute unit on the court.

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While his skills on the court were unbeatable, so was his impact off the court. Becoming one of the first athletes to have his own brand, Jordan’s charisma worked massively in his favor as he became an instant fan favorite.

Michael Jordan of the Chicago Bulls during the 1997 McDonald’s Championship. (Photo by Dimitri Iundt/Corbis/VCG via Getty Images)

Given his immense popularity all across the nation, brands often swarmed the five-time MVP. Be it the likes of Gatorade or Upper Deck, MJ promoting a product or making an appearance in adverts was all the rage.

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David Falk reveals when Michael Jordan turned down $100 million

While many players generally fade out of the public eye, Jordan has always been a commanding presence in the basketball world. He might have retired in 2003, but his popularity still is unmatched.

Given how his popularity has continued, multiple brands approach MJ and his agent David Falk about endorsements and appearances in one off-events. Falk in a podcast opened about one such offer Jordan got, which would have given him a whopping $100 million.

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“I brought him a deal three years ago for $100 million… All he had to do was, other than giving his name and likeness, make one two-hour appearance to announce the deal.”

The veteran agent then continued and said that Jordan turned down the deal. “He turned it down. God bless him. He’s been so successful. It gives him an opportunity to do whatever the hell he wants or not to do things he doesn’t want. I really admire that. He’s very, very selective in the things he wants to be involved in.”

Michael Jordan during Michael Jordan Hosts 2005 Jordan Classic Dinner – April 14, 2005 in New York, New York, United States. (Photo by Johnny Nunez/WireImage)

MJ understandably is pretty careful where he makes an appearance and which products he endorses. Given his immense popularity and reputation, just like in the court, ‘his Airness‘ tries to associate with the best of the best.

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While many would have preferred such a contract, Jordan showed that he is unfazed by money and how carefully he picks his deals. MJ is the testament of what a NBA superstar can do with success on and off it. Can anyone in the current NBA surpass Jordan’s incredible legacy?

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Aditya Mohapatra

1186 articles

Aditya Mohapatra is a sports enthusiast who primarily covers the NBA for EssentiallySports. Having graduated in Mass Communication, he has prior experience in writing for ABP News, and has been writing for EssentiallySports since November 2020. This die-hard Los Angeles Lakers fan feels that LeBron James is the best thing to have ever happened to the NBA, and will hold a healthy debate with anyone suggesting otherwise.

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