Designer Rich Fresh Explains How LeBron James Made His Brand Go Viral

Published 01/13/2022, 6:45 AM EST
Dec 11, 2021; Phoenix, AZ, USA; NBA player LeBron James looks on during the game between Perry High School and Sierra Canyon High School at Footprint Center. Mandatory Credit: Joe Camporeale-USA TODAY Sports

Alongside his basketball skills, LeBron James fashion is often the talk of the town. The Los Angeles Lakers star usually wears bright outfits, or something sleek. A common item on James’ list is a mask – which has become extremely popular for the past few months.


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People have a variety of masks to choose from, and James is no different. The NBA star often chooses to wear new styles, mostly choosing something that suits his overall aesthetic.

Let’s take a look at this particular mask that James was seen wearing, which ultimately gave the brand a boost.


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Rich Fresh reveals how LeBron James helped his brand

Sometimes, when a popular celebrity wears a product, it goes viral. People tend to gravitate towards wearing what their idol did, occasionally even selling out the item. In some cases, the brand itself receives some unexpected promotions.


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In this case, designer Rich Fresh’s brand Henry started receiving attention after James used their mask. It was certainly a surprise, especially as more people chose to wear it. “One day we look up, and LeBron’s wearing Henry, and we’re like, “ay man, is that one of our masks?”. It says Henry on the side, “I thought so, I thought it was hours. What in the hell’s about to happen?”. Boom,” Fresh said while speaking to The Athletic.

Dec 28, 2021; Houston, Texas, USA; Los Angeles Lakers forward LeBron James (6) reacts after scoring a basket during the fourth quarter against the Houston Rockets at Toyota Center. Mandatory Credit: Troy Taormina-USA TODAY Sports

He revealed that more athletes and stars were wearing their brand, making it well-liked. “We looked up and something very organic and authentic happened. People started loving the brand.”. 

Of course, this is not the first LeBron James outfit has been spoken of. Some of these include his BBZ outfit, which represents his children –  – Bronny James, Bryce James and Zhuri James. Another popular outfit was his Stone Cold-style 3:16 outfit. It was a tribute to Steve Austin’s ‘3:16’ catchphrase.


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More about the brand

Henry Masks started out in 2020, wanting to put their manufacturing resources to good use in tough times. They provide masks for the public, but also help with creating job opportunities. Additionally, they donate a mask to healthcare workers and families when one mask is sold.

A pack of four adult ones is sold for $49.50, while a pack of kids’ masks is sold for $39.50.


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WATCH THIS STORY: LeBron James Top 5 Trash Talking Incidents From The NBA

Would you buy the mask James wore? What is your favorite design?

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Devika Pawar is a Golf and NBA writer at Essentially Sports. A psychology graduate from KJ Somaiya, Devika has an experience with sportswriting at Republic World for around two years now. She loves NBA a little too much, and is a dedicated Golden State Warriors fan.