LeBron James, Roger Federer and Rihanna Collaborate for Mega Project

Published 09/16/2021, 11:08 AM EDT
NEW ORLEANS, LA – FEBRUARY 15: NBA player LeBron James attends GQ & LeBron James NBA All Star Party Sponsored By Samsung Galaxy And Beats at Ogden Museum’s Patrick F. Taylor Library on February 15, 2014 in New Orleans, Louisiana. (Photo by Michael Loccisano/Getty Images for GQ)


Four-time NBA champion LeBron James has been busy during the off-season. He was spotted vacationing with his wife in Italy earlier this month. The Los Angeles Lakers star has also been involved in several projects during the off-season. Adding to his long list of ventures outside NBA, he has recently collaborated with superstars from different industries for a megaproject.

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James has used his influence to promote change in society and raise important issues. For his latest project, he has teamed up 20-time Grand-Slam winner Roger Federer, nine-time Grammy winner Rihanna, and Grammy Hall of Famer Patti Smith.

Cast member Lebron James attends the premiere for the film Space Jam: A New Legacy in Los Angeles, California, U.S. July 12, 2021. REUTERS/Mario Anzuoni

LeBron James collaborates with Roger Federer, Rihanna, and Patti Smith for a mega project

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Luggage manufacturing company Rimowa recently shared a video featuring James, Federer, Rihanna, and Patti on Twitter. The four superstars can be seen packing their luggage for traveling.

There are two instances when LeBron James was shown in the video. James was packing his luggage in his first appearance and was coming out of the car with his luggage in the second. Due to lockdown throughout the world, traveling was at a standstill for more than a year. The pandemic affected several firms related to the travel industry a lot. However, German luggage manufacturer, Rimowa came up with a new mega project to boost their business. Rimowa has started a new global campaign called ‘Never Still’.

Rimowa has previously launched a video featuring LeBron James, where the Lakers star talked about the wisdom he got from constant traveling.

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It’s been a long road, man. But the road’s the greatest teacher there is,” LeBron said in the promotional video.

“If you never leave, you never learn. Out there, you gotta be comfortable being uncomfortable. The road will build you up. It’ll knock you back down. But it also shows you what really matters. To speak, when something needs to be said. To make a difference anyway you can. And build things, no one else will. So where do I go from here? Easy. I go back out there. There’s a lot of road to travel.”

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Now, as the pandemic restrictions are being relaxed and countries are opening borders, Rimowa has started their mega campaign again. They have launched four short films featuring the four stars, where the stars will share what travel means to them. Rimowa started its first global campaign in 2018, on its 120th anniversary. The first campaign focused on the belief that ‘mastery is a never-ending journey and that no one builds a legacy by standing still’. Rimowa’s ‘Never Still’ campaign has been started on the same ethos, but the message behind is the ‘hardships of the roads’.

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Abhishek Singh

219 articles

Abhishek is an NBA writer at EssentiallySports with over two years of journalistic experience with Chase Your Sport and Dribl. A Football Management graduate, he has previously interned in the Indian Super League, I-League and the AFC Champions League. In addition to being a Michael Jordan fan, Abhishek is an ardent Steph Curry and Warriors guy, and believes they have a few more championships in store before the former retires.

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