Michael Jordan and Billionaire Mark Cuban’s 2015 Investment Yielding $8 Billion in Dividends Adding to Their Massive Net Worth

Published 02/07/2022, 10:28 AM EST

Michael Jordan had an incredible NBA career, in which he won six championships with the Chicago Bulls. Jordan was the most marketable athlete at that time in the NBA and had some of the biggest endorsement deals. However, even after his retirement, he had an eye for business and investments, and that has made him the first athlete billionaire.

‘His Airness‘ has a diverse portfolio when it comes to investments. Some of his investments are Muzik (Headphones), Gigster (Tech), aXiomatic (eSports), Cincoro (Tequila), a car dealership, Cornerstone Restaurant Group, Sportradar, among others. While almost all his investments have reaped benefits, one of them stands out for making billions for him: Sportradar.


Article continues below this ad

However, Jordan wasn’t the only one investing in the sports data company. Dallas Mavericks owner Mark Cuban was also among the investors.

WATCH THIS STORY: How Michael Jordan Earns And Spends His Billions

Michael Jordan and Mark Cuban’s investment in Sportradar

MJ and Mark Cuban, both invested in the sports data company back in 2015. The two were part of the funding that happened in 2015 for around $44 million. After five years of their investment in Sportradar, the company was valued at $2.5 billion in 2020.

“Sportradar is well-positioned to be a global force in the sports data business,” Mark Cuban told TechCrunch in 2015. “Their data scientists are amazing.”

These were already huge returns for both Jordan and Cuban. However, the company continued to grow rapidly. Last year, Sportradar opened its IPO at an $8 billion valuation.

Sportradar went public at $8 billion in 2021 with Michael Jordan ringing the opening bell

The sports betting and data firm made its Wall Street debut last year in September. Jordan was in the presence and rang the opening bell for Sportradar.

Sportradar made its listings with shares selling between $25 to $28. It raised around $513 million when the market closed. The company was at $8 billion, but its valuation dropped to $7.4 billion. Regardless, MJ and Cuban would surely make a lot of money.

Sportradar and NBA sign reported $1 billion data deal in 2021


Article continues below this ad

Last year, NBA and Sportradar inked an eight-year deal for the distribution of data and live match video to betting operators. However, the deal hasn’t started and will kick off from the 2023/24 season. The deal covers the NBA, WNBA, and NBA G League.


Article continues below this ad

According to Sportico, the deal between NBA and Sportradar is worth $1 billion. NBA will also grab a 3% stake in the firm after the long-term agreement. Sportradar also has an agreement in place with the NHL, and now they’re in partnership with two of the biggest leagues in the world. Jordan and Cuban surely stand to make a lot of money in the coming future.



Abhishek Singh

857 articles

Abhishek is an NBA writer at EssentiallySports with over two years of journalistic experience with Chase Your Sport and Dribl. A Football Management graduate, he has previously interned in the Indian Super League, I-League and the AFC Champions League. In addition to being a Michael Jordan fan, Abhishek is an ardent Steph Curry and Warriors guy, and believes they have a few more championships in store before the former retires.