“Stop It Get Some Help”: The Iconic Anti-Drugs Ad of Michael Jordan That Birthed Countless Memes

Published 10/11/2021, 12:57 PM EDT
Michael Jordan playing baseball for the Birmingham Barrons in the Arizona Fall League, early 1994 (Photo by Scott Clarke/WireImage)


Michael Jordan is a revolutionary in the NBA’s history, not just for his results on the court. As a sports icon and a role model for many, he is also a pioneer of social change. Since he was the first who could commercially gain from his own name as a brand, his involvement with the corporate industry was deep. He was the face of many corporate giants in their campaigns for social change.

ADVERTISEMENT

Article continues below this ad

Among them, his iconic ad campaign with McDonald’s gained a lot of recognition on the internet. However, most of it was for the wrong reasons. This ad campaign helped birth numerous memes using the phrase “Stop it. Get some help.”

ADVERTISEMENT

Article continues below this ad

When an Ad campaign by Michael Jordan got viral for reasons

Michael Jordan and McDonald’s collaborated on an anti-drug PSA in 1987. Children and young adults were the target audience for the message. Apart from the fact that many of the persons consuming drugs at the time are under the age of 18, there isn’t much useful information presented throughout the minute-long statement.

DIVE DEEPER

Brooklyn Nets Fans Rejoice as Latest Kevin Durant and Kyrie Irving Picture Dispels Trade Rumors

15 days ago

Those who abuse drugs at an early age, according to the PSA, are just “cheating yourself of finding out who you really can be.” Michael continues, “You can be anything you want to be if you don’t use drugs.” 

Michael Jordan of the United States before the United States 97-49 win over China during the men’s Basketball competition on 29 July 1984 during the XXIII Olympic Summer Games at the The Forum in Inglewood, California, United States. (Photo by Scott Cunningham/Allsport/Getty Images)

“If you’re doing it (drugs), stop it,” Michael urges at the end of the video. “Get some help.”

ADVERTISEMENT

Article continues below this ad

Michael’s message is quite ironic considering the corporate giant that sponsored this Ad is also responsible for a lot of health problems across the world.

Watch This Story

However, does that mean Michael’s message was wrong? Was this campaign recognized for its true purpose or for the viral memes that originated using quotes from the video??

ADVERTISEMENT

Article continues below this ad

Watch This Story: 5 Reasons Why Michael Jordans 96 Chicago Bulls Deserve to be Crowned Greatest Team of All Time

SHARE THIS ARTICLE :

ADVERTISEMENT

Chaitanya Dadhwal

249 articles

Chaitanya Dadhwal is an NBA writer at EssentiallySports. Even though his journalism is driven by his desire to understand both sides of an argument and give a neutral perspective, he is biased towards Houston Rockets and Arsenal, and he has shown exactly how loyal he can be through tough times. Currently a Law student at Jindal Global Law School, he aims to have his own sports management firm one day and enjoys rap music during his time off.

ADVERTISEMENT

ADVERTISEMENT