To run a football team, it requires more than just 11 men, a manager, coaches and physiotherapists. Paying these individuals for their services requires serious investment. This is where sponsors step into the fray, sponsors help with sale of merchandise like jerseys, shoes and other such paraphernalia. Particularly in the Premier League, shirt sponsorship deals have reached £226.5 million in the 2016-17 season. But which PL club has the honor of having the biggest sponsorship deal?
Bournemouth (£2 million) & Crystal Palace (£5 million) – Mansion
Last season, the international gaming company Mansion Group, owner of gaming brands like casino.com, simultaneously sponsored two Premier League clubs – Crystal Palace and Bournemouth.
Bournemouth’s commercial director called it a ‘major commercial deal for AFC Bournemouth’. As part of their contract, the gaming giant undertook commercial activities and other projects.
Palace struck a deal with Mansion in 2015 for a sum of £2 million but as of the 2016-17 season, has increased to £5 million. Mansion group was excited to work alongside Crystal Palace to further enhance the image of their brand and also accentuate the club’s brand image.
Arsenal- Emirates (£30 million)
The Gunners had signed title sponsor Fly Emirates back in 2006 and currently have 2 years left in their contract. Although they earn around £30 million a year, it pales in comparison to the likes of rivals Chelsea and Manchester United. There were rumors floating around that Arsenal were on the lookout for another title sponsor but both parties have denied the claim.
Chelsea- Nike (£60 million)
The 2016-17 champions have inked a contract with American sportswear brand Nike. The deal is estimated to be around £60 million per annum and expected to last until 2032. The team will wear jersey emblazoned with the Nike logo for the 2017-18 season and the deal is worth twice of what German sportswear brand Adidas was paying them.
Manchester United (£53 million for 7 years)
The Red Devils inked a deal with American car manufacturer Chevrolet in 2014 for £53 million for seven years. However, parent company, General Motors may have a different idea, but United and Chevrolet have no reason to be concerned because they are confident that GM’s problems will not affect their 7-year partnership. Although the yearly sum is less that what Chelsea is earning, United makes it up with the number of years in contract.