To run a football team, it requires more than just 11 men, a manager, coaches and physiotherapists. Paying these individuals for their services requires serious investment. This is where sponsors step into the fray, sponsors help with sale of merchandise like jerseys, shoes and other such paraphernalia. Particularly in the Premier League, shirt sponsorship deals have reached £226.5 million in the 2016-17 season. But which PL club has the honor of having the biggest sponsorship deal?
Bournemouth (£2 million) & Crystal Palace (£5 million) – Mansion
Last season, the international gaming company Mansion Group, owner of gaming brands like casino.com, simultaneously sponsored two Premier League clubs – Crystal Palace and Bournemouth.
Bournemouth’s commercial director called it a ‘major commercial deal for AFC Bournemouth’. As part of their contract, the gaming giant undertook commercial activities and other projects.
Palace struck a deal with Mansion in 2015 for a sum of £2 million but as of the 2016-17 season, has increased to £5 million. Mansion group was excited to work alongside Crystal Palace to further enhance the image of their brand and also accentuate the club’s brand image.