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“This One Is Gonna Flop”: Fitness World Disapproves $1.4 Billion Worth Kim Kardashian’s Latest Venture As Fans Left Convinced She Is “Jealous” of Sister Kourtney

Published 07/14/2023, 2:28 AM EDT

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Kim Kardashian, the well-known celebrity and entrepreneur, has always been in the limelight for her various ventures and collaborations. However, her latest announcement with the popular fitness brand Alani Nutrition has sparked mixed reactions among her fans.

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A recent Instagram image update shows Kim Kardashian sitting on a gym bench, elegantly dressed in white attire with heels, while holding a pair of small dumbbells. The picture aimed to showcase her partnership with Alani Nutrition and promote their fitness products. However, the response from fans was not as positive as she might have expected.

Fans expressed their skepticism over Kim Kardashian’s latest collaboration


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Disappointment flooded the comments section of her post as fans expressed their discontent with the collaboration. Many questioned why Kim Kardashian was chosen as the face of a fitness brand, given that she is primarily known for her reality TV stardom and fashion ventures. A fan wrote, “So many fitness creators y’all could’ve picked and you went with the Kim?” “She actually looks physically uncomfortable in this environment,” another fan added.

Fans often resorted to humor and made hilarious comparisons to emphasize their disappointment. “It’s giving Spongebob with the teddy bears as dumbbells”, a fan commented. Some fans even went as far as predicting that the collaboration would be a flop, as one wrote, “Oof….. This one is gonna flop.”


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While Kim Kardashian has been an influential figure in the fashion and beauty industries, her association with a fitness chain has made fans skeptical, as they expected someone with more credibility in the fitness world. A fan highlighted, “I don’t see one muscle.”

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In addition to the disappointments expressed by fans regarding the $1.4 billion-worth star’s latest collaboration with Alani Nutrition, one particular comment caught their attention and sparked further discussion. A fan took to social media to express their belief that Kardashian’s venture was driven by “jealousy” towards her sister Kourtney. The fan wrote, “Don’t care what anyone says, Kim Kardashian is jealous of her sister Kourtney Kardashian


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However, it cannot be denied that Kim Kardashian has a huge fan base that follows her. Her stardom and influence cannot be underestimated. As the discussions continue and the internet buzzes with comments, it would be crucial to see how things turn out for the fitness chain in the upcoming months.


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Written by:

Shivam Sharma


One take at a time

Shivam Sharma is a sports writer at EssentiallySports, specializing in American sports. Holding a Bachelor's degree in Journalism, Shivam has previously worked as a writer and show host for a reputable entertainment brand. He has covered over 13 sports covered in his EssentiallySports journey.
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Edited by:

Simar Singh Wadhwa