Have you ever wondered what goes on behind the scenes of a viral Instagram post? Well, get ready to dive into the fascinating world of celebrity endorsements and brand promotion Three weeks ago, Kim Kardashian caused a stir on social media when she posted about PRIME sports drink on her Instagram page and story. The post led to millions of dollars worth of exposure for the brand, thanks to Kim’s enormous following.

In a recent podcast, Logan Paul discussed the impact of Kim’s post and how it came about. He also shared insights into the unexpected benefits of the brand’s partnership with Arsenal, the British soccer team.

How Kim Kardashian’s post led to millions of dollars of exposure for PRIME

Logan Paul recently made a confession on his podcast, ImPaulsive, about the behind-the-scenes story of Kim Kardashian’s viral post promoting PRIME sports drink. He started by saying, “My god Kim Kardashian posted prime, on the Instagram page and on her story. People pay millions of dollars for that spot. It started with two stories and a hard post, leading the page with her son holding the prime bottle, because kids really love PRIME.”

According to ‘The Maverick’, the partnership between PRIME and Arsenal, the British soccer team, led to them becoming the official sports drink of the team. While at an Arsenal game, Kim Kardashian came across PRIME and her children liked the drink, which led her to post about it on social media.

Logan explained that the unexpected partnership with Arsenal turned out to be beneficial for PRIME, as they were able to get free exposure through celebrity endorsements. “The fact that they are able to bring celebrities in and feed them the product and if they like it there’s a chance to get free exposure, that was something I never saw coming,” he said.

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He also expressed his gratitude towards Kim Kardashian for her support and the exposure she provided PRIME, free of cost. “Already just because of that one post, so Kim K thank you, thank you so much for your support of this, we’re gonna get you a ton of PRIME. 2.5 million likes, it’s insane and she didn’t have to do that, she knows what she is doing and she did it for free.”

In conclusion, Logan Paul’s confession about the viral post by Kim Kardashian has shed light on the unexpected benefits of celebrity endorsements and partnerships. The partnership between PRIME and Arsenal proved to be a successful strategy for getting exposure through celebrity endorsements, as demonstrated by Kim Kardashian’s post. It goes to show that a simple act of generosity can go a long way in promoting a brand.

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