“Both Plastic and Scammers”: Fans React as Logan Paul Shoots a Message to Kim Kardashian Following Prime Plug

Published 03/17/2023, 1:16 PM EDT

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YouTube sensation Logan Paul and his business partner KSI are two of the rare breed of creators who have managed to build a successful business. Despite both business partners once being rivals, even meeting each other twice in the boxing ring, they put their differences aside to create Prime Hydration. The energy drink brand has taken over the market even giving the likes of Gatorade and RedBull a run for their money.

Moreover, with Paul and KSI having some of the largest audiences under their wing, the drink has been promoted all over the world. Recently, the company even signed a sponsorship deal with the UFC and a part-time deal with EPL leaders Arsenal. Now, it seems like things have taken a step further after reality show star Kim Kardashian posted a picture with a PRIME hydration drink to her social media. The post was made in the locker room of Arsenal during their knockout match against Sporting CP.


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This was a huge step for the brand as Kim K is currently 7th on the list of most-followed people on Instagram with 348 million followers. In addition, Paul was also appreciative of the socialite and claimed that he finally ‘made it’ to the big stage. However, the fans were not so kind to ‘The Maverick’ as they reacted to Paul’s message to Kardashian.

Fans give their brutally honest reactions to Logan Paul messaging Kim Kardashian

A user named Sammie DeeXL claimed that Kardashian did not even know Paul and just happened to post a picture of the drink.

Another user named Andrew Smithgall accused Paul and Kardashian for being scammers

A user named Colin Berg wanted to know if Kim K would now make an appearance on Paul’s podcast Impaulsive.

Another user named Virakbudh stated that he would not be too proud if the Kardashians posted about him on her story.

However, a user named EtherMinati defended Paul and told everyone he would make things right once he is financially stable.

Lastly, a user named Justin praised Kim Kardashian for her marketing skills.


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The fans were not shy from calling out Paul for boasting about Kardashian posting a Prime photo on her Instagram. However, this could prove to be a great marketing gimmick for the drink which is growing at an outlandish pace.

The Maverick’ revealed that Prime had revenues of $200 million last year, which is unprecedented for a creator-built brand. Now, it looks like Paul is on pace to take it to the next level and make it the top energy drink brand in the world.


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What did you think about Paul’s message to Kardashian after she posted about Prime? Let us know in the comments.



Sahil Sood

1341 articles

Sahil Sood is a Boxing writer at EssentiallySports. He earned his Bachelor’s degree in journalism and mass communication, and holds a keen interest in the 'sweet science'. His journey towards following boxing began when he first saw the highlights of Mike Tyson as a teenager, and then closely followed the rise of Floyd Mayweather.

Edited By: Arijit Saha