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Gervonta Davis' PPV numbers under scrutiny—Is the criticism fair or just haters being haters?

Gervonta Davis squared off against Ryan Garcia last year on April 22nd. The fight became the highest-grossing boxing event of 2023, with over 1.2 million PPV buys. After that, Davis returned to the ring after a 14-month hiatus from boxing. Fans were excited to see their favorite knockout artist back in action against Frank Martin on June 15th. Despite the hype, there were reports that the event did not do well in regards to PPV. However, a boxing commentator ‘ShowBizz The Adult’ has claimed that the actual numbers are not disclosed to the people, and the PPV reports are incorrect.   

Several boxing insiders had claimed the event had gotten between 325k to 350k PPV buys. Even former ESPN reporter Dan Rafael echoed the same. However, Showbizz begged to differ on that, and he stated that Al Haymon’s PBC, which orchestrated the fight never revealed the actual PPV numbers. Let’s take a deeper look at what the commentator said about the subject at hand. 

Gervonta Davis, the face of boxing, can’t have such poor PPV sales…

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‘Tank’ Davis’ knockout victory against Martin had created a storm online. Everyone was talking about it. But still, the reports showed poor PPV sales. ShowBizz The Adult debunked this theory and said in an X post: “You don’t have to believe me or Dan Rafael. Just remember that the 150 PPV buys was reported only 2 days after the Tank fight. The PPV numbers aren’t tallied that fast. It usually takes 10 days to tally and report the numbers. Dan is ESPN, Bizz is Warroom and Glazer hates PBC.”

In a video uploaded to his YouTube channel, Showbizz stated that the real figures exceeded 350,000. Despite not having the precise figures, his study and conjecture indicate that it was higher. There were two big fights on the card, Davis vs. Martin, and David Benavidez vs. Oleksandr Gvozdyk as the co-main event. It fundamentally indicates that a lot of people must have been interested in watching it given the star power of Davis and Benavidez.

Before accepting Showbizz’s assertions, let’s examine the viewpoints of a few other well-known boxing analysts.  

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What’s your perspective on:

Gervonta Davis' PPV numbers under scrutiny—Is the criticism fair or just haters being haters?

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The expert opinion 

Just take a moment to fully comprehend the situation in question. According to ESPN’s Dan Rafael, the fight brought in between 325,000 and 350,000 pay-per-views. After that, Showbizz refuted it and asserted that the figures were higher. However, New York boxing matchmaker Rick Glaser has an entirely different viewpoint than these two.

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Glaser revealed in a tweet that according to him, the fight “didn’t even hit 150,000 buys”. All three boxing analysts have a great deal of experience in the business, and their claims are almost always accurate. However, it is quite difficult to determine the true PPV sale when there are three contrasting PPV figures offered by multiple sides. Of the three boxing commentators, who do you trust the most? Post your thoughts in the comments section below.

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