P4P king Canelo Alvarez can be labeled as the new face of boxing, after his exceptional surge in 2021. He fought thrice in the year, stopped all of his opponents, two of whom were unbeaten, and became the first-ever undisputed super middleweight champion. Moreover, Alvarez also showcased sheer progress as a prizefighter.

His fights did exceptionally well at the Box Office, and Alvarez could grab a massive crowd in all of them. Having said so, Alvarez vs Saunders’ live attendance toppled the Super Bowl 2022 gate, which was pretty surprising for the entire sporting community.

The Super Bowl 2022 between the Rams and Bengals saw several superstars come together under one roof. Popular rappers, like Eminem and Snoop Dogg, also embraced the event with their performances. But that couldn’t bring a crowd as large as the Matchroom event in May, headlined by Canelo Alvarez and Billy Joe Saunders.

According to reports, SoFi Stadium saw a whopping 70,240 sold-out attendance for Super Bowl 2022. On the contrary, Alvarez vs Saunders had a live attendance of 73,126 at the AT&T Stadium. While the numbers speak for themselves, it’s clear how big of a superstar Canelo Alvarez has become.

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After snatching the WBO belt from Saunders, Canelo Alvarez conquered Caleb Plant’s IBF bet to bring all the super middleweight straps under his name. The fight happened in November at the MGM, Grand Arena. But saw a sheer drop in gate sales. With 16,586 live attendance, Alvarez vs Plant was a hit. However, it was nowhere close to the Mexican star’s bout against Billy Joe Saunders.

Canelo Alvarez is setting big records now

Following a busy 2021 schedule, Alvarez is already planning a fresh lineup and is already bagging big proposals. Eddie Hearn‘s Matchroom Promotions has pitched $85 million to Alvarez for a two-fight deal. The offer validates him to challenge WBA light heavyweight champion Dmitry Bivol and then face Gennady Golovkin in an epic trilogy.

Meanwhile, PBC has offered him $45 million to face WBC middleweight champion Jermall Charlo. Therefore, Alvarez is financially in a stable position and can cheerily pick whoever he wants from the available opponents.

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