Canelo Alvarez’s Net Worth in 2023: Fight Purse, Investments, Business Portfolio, Brand Endorsements, and More

Published 12/10/2023, 4:53 PM EST

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In the high-stakes world of boxing, where fists do the talking, Saul ‘Canelo’ Alvarez’s bank account screams louder. This Mexican maestro isn’t just a titan inside the ring; he’s a financial juggernaut. Imagine, at just 33, Alvarez sits atop a mountain of wealth that rivals the GDP of small nations.

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But how did a boy who sold popsicles on the street become a kingpin in sports and business? It’s not just about landing punches; Alvarez’s story is a masterclass in diversifying assets. From colossal fight purses to savvy investments and brand endorsements, his portfolio is as varied as his boxing techniques. Welcome to the world of Canelo Alvarez.

How much Canelo Alvarez has earned from boxing? His fight purse and career earnings

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Canelo Alvarez’s earnings from the ring are nothing short of spectacular. Initially stepping into the professional arena at just fifteen, Alvarez’s financial journey in boxing is a tale of ever-increasing fight purses and career earnings.

 

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Significantly, Alvarez’s annual income in recent years has soared to astronomical heights. For instance, despite a loss, his bout against Dmitry Bivol enriched him by a whopping $53 million. This impressive figure included a guaranteed $15 million paycheck, supplemented substantially by pay-per-view (PPV) sales. Similarly, his trilogy fight against Gennady Golovkin cemented his status as a high-earner, guaranteeing him around $45 million. Additionally, Alvarez’s 2018 mega-deal with Golden Boy and DAZN, initially valued at a staggering £365 million, further cemented his status as one of the highest-paid athletes in combat sports.

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Moreover, Alvarez’s earlier fights contributed significantly to his wealth. Facing Shane Mosley in 2012, he earned $1.5 million, a figure that pales in comparison to the $5 million he received for his 2013 fight against Floyd Mayweather Jr. His financial trajectory continued its upward trend, with bouts against Miguel Cotto and Amir Khan in 2015 and 2016 respectively, each adding $5 million and $20 million to his coffers.

As Alvarez’s prowess in the ring grew, so did his paychecks. His fights against Daniel Jacobs and Sergey Kovalev in 2019 each brought in $25 million. In 2021, a particularly lucrative year, he fought thrice, with the February bout against Avni Yildirim alone guaranteeing a $30 million purse. Combining this with his subsequent fights against Billy Joe Saunders and Caleb Plant, Forbes reported his earnings at around $90 million for the year, inclusive of fight purses and endorsements. But what about his deals and endorsements outside of boxing?

What are Canelo Alvarez’s ventures and investments outside the boxing ring?

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Beyond the ropes of the boxing ring, Canelo Alvarez is equally adept. His ventures span a diverse range of industries. A striking example of his entrepreneurial drive is Canelo Energy. This chain of gas stations in Western Mexico reflects Alvarez’s strategic move into the energy sector. Complementing these are his Upper convenience stores, a rapidly growing chain that caters to the daily needs of consumers, cleverly intertwining with his fuel business.

Alvarez has embarked on a novel journey with VMC and Yaoca. VMC emerges as a tequila-infused, canned cocktail, harmonizing with the burgeoning inclination towards ready-to-consume alcoholic drinks. Concurrently, Yaoca plunges into the fiercely contested arena of sports drink.

 

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In the vibrant sphere of entertainment and athletic endorsements, Canelo Promotions and Canelo Espectáculos distinguish themselves as exemplary entities. Alvarez has also embraced digital innovation through I Can, a fitness app that leverages his expertise and fame in the fitness world. Additionally, the Canelo Store is a testament to his marketability, offering branded merchandise that resonates with his vast fan base.

Finally, his venture into the gastronomic universe with El Pastor Del Rica, a taqueria, introduces an additional facet to his commercial empire. Let’s now look at his sponsorships and brand deals.

Canelo Alvarez’s lucrative sponsorship deals and brand endorsements

Expanding his financial horizon, Canelo Alvarez has astutely leveraged his fame for lucrative sponsorship deals and brand endorsements. These partnerships not only augment his income but also elevate his status as a global sports icon. Alvarez also has deals with brands like Louis Vuitton, Tecate, and luxury watch brand Roger Duuis.

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At the heart of his endorsement assemblage stands a multi-million dollar pact with the colossal sports equipment purveyor, Everlast. Moreover, Alvarez has penned a substantial sponsorship accord with the luxury beverage marquee, Hennessy.

Canelo Alvarez’s lavish lifestyle: Luxury cars, house, yacht, etc.

At the heart of Alvarez’s opulent assemblage lies his magnificent $54 million yacht, a nautical embodiment of sumptuousness. Augmenting this maritime wonder is his extravagant $35 million private jet, guaranteeing that his voyages are as indulgent as his seafaring adventures. These possessions mirror a lifestyle that surpasses the ordinary, providing insights into the echelons of supreme luxury.

Alvarez’s passion for high-end automobiles is evident in his impressive car collection. Notable models like the Mercedes SLS AMG Black Series and the Bugatti Chiron, one of the world’s fastest cars priced at $3 million, are highlights of his garage. Other prized possessions include the Rolls Royce Ghost, the Lamborghini Aventador, and the exclusive Nissan GTR, dubbed Godzilla.

His residential abode in Guadalajara mirrors this extravagance. The multi-million dollar mansion is a sanctuary that combines privacy with grandeur, epitomizing the boxer’s success. Canelo is not just about spending money, he is also about helping people who need it more than him. Read more to find out about the charity work he’s involved in.

Canelo Alvarez’s charity work

In a momentous gesture, Alvarez contributed a substantial $1 million towards establishing a pediatric cancer treatment facility in his native Guadalajara. This benevolent act furnishes crucial resources for chemotherapy and radiotherapy treatments.

In 2017, he donated $1 million worth of supplies, medicine, and materials toward earthquake relief efforts in Mexico. In May 2020, he donated more than 900 medical kits to help combat COVID-19 in Guadalajara.

Alvarez’s charitable endeavors paint a picture of a champion who fights as fiercely for societal causes as he does in the ring. His actions reflect a profound sense of responsibility and compassion, making him a true role model beyond the realms of sports and business.

Will he reach the coveted status of a billionaire like his predecessors in the sport? How will he continue to impact the world, both inside and outside the ring? What lessons can we draw from his journey that apply to our own pursuits, be they in sports, business, or personal growth?

Watch this story: Canelo Alvarez new training video: Is he preparing for David Benavidez vs Demetrius Andrade?

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Written by:

Mrinal Mishra

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"Boxing is the ultimate challenge. There's nothing that can compare to testing yourself the way you do every time you step in the ring," said Sugar Ray Leonard. Growing up engrossed in sports, it was the compelling narrative of the Mike Tyson documentary that first pulled me into the magnetic world of boxing.
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Edited by:

Gokul Pillai

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