Canelo Alvarez Ranks Fourth Most Marketable Athlete in the World – Anthony Joshua and Gervonta Davis Left Far Behind

Published 09/02/2021, 7:30 AM EDT
May 7, 2021; Arlington, Texas, USA; Boxer Canelo Alvarez blows kisses to the fans during weigh ins for his super middleweight boxing title fight against Billy Joe Saunders at AT&T Stadium. Mandatory Credit: Jerome Miron-USA TODAY Sports


Canelo Alvarez needs no introduction in today’s dynamic boxing world. His active stint in the sport, coupled with his crucifying power and conduct in the ring, has made him a top-notch legend of the game. At just 31, he has an ample amount of time left as an active competitor. Hence, he will look to extend his run at the top of the boxing world.

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Alvarez possesses a subtle personality, but he lands dynamite inside the ring. This has made him a fan favorite, and that’s predominantly why he’s bagged the title of the fourth most marketable athlete in the world.

Recently, BoxingScene revealed a study conducted by SportsPro, a media company, wherein the pound-for-pound boxing king stood tall as the only boxer in the top-10. He finished behind the likes of Simone Biles, Naomi Osaka, and Ashlyn Harris.

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As fans absolutely love tuning into Alvarez’s fights, multi-million dollar conglomerates seek to tie themselves up with Alvarez to get exposure by associating themselves with the best. Per Forbes, some of the brands Canelo has under his wing are Louis Vuitton, DAZN, Moet Hennessy, and more.

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On the other side, names like Anthony Joshua and Gervonta Davis have also found a place in the most marketable athletes’ list. While Joshua sits at 75 on this list, ‘Tank’ sits at 89. Hence, Canelo, Joshua, and Davis, who have hit the right chord in connecting with several fans, will only look to maintain, if not improve, their status.

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Fights in the pipeline for Canelo Alvarez, Anthony Joshua, and Gervonta Davis

On September 25, Anthony Joshua will storm inside the ring to defend his heavyweight straps against Oleksandr Usyk in London’s Tottenham Hotspur Stadium.

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Whereas, the pound-for-pound king, Canelo, and his team, are yet to fix an exact date for a fight for an undisputed 168-pound championship fight against Caleb Plant. If it goes down in 2021, it would mark a third appearance in this calendar year for the Mexican.

Meanwhile, fans are completely in the dark about Gervonta Davis’ next fight. However, as he has vacated one of his three belts, fans will have some clarity on where (division) he may fight next. Given that he last fought in June, he is expected to re-enter the ring by the end of the year.

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Prathamesh Singh Chauhan

1736 articles

Prathamesh Singh Chauhan is a Boxing Author at EssentiallySports. He is a graduate from the International Institute of Sports Management who combines his love for sports, particularly combat sports, and his flair for writing and analysis to help him in his day-to-day work. He has prior professional experience with sporting organizations such as Star Sports, Khelo India, and NBA.

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