For Staying “Besties” With Drake, Jake Paul Surprises Lil Yachty With the “Craziest PR Package” from His New Venture

“Jack of all trades and master of none”, doesn’t apply to Youtuber-turned-boxer Jake Paul. His business ventures including the one in the world of boxing, ‘Most Valuable Promotions’ quickly became a big hit. He tries to constantly reinvent himself and has now launched his own men’s hygiene care line, in partnership with UFC bantamweight champion Sean O’Malley, that has been the talk of the town. Paul has a knack for marketing and he loves to market everything himself. In a stint to promote his new brand ‘W’, the 27-year-old tried something exciting with his rapper friend Lil Yachty.

The rapper received a huge yellow-colored package at his place with W and Lil Yachty’s name noted on it. In an Instagram story that was originally posted to Lil Yachty’s TikTok channel, Yachty unboxed the package and described it as the “craziest PR package” he had ever seen. The parcel had three ‘W’ products and a screen in the center where there was a video of Yachty himself that began playing as soon as he opened the box. The Lil Yachty from the video, humorously explained that he was from the future and he had some much-needed advice for his current self on how to sustain his relationship with his “bestie”, Hip Hop icon, Drake.

Yachty and Drake have collaborated on their song ‘Another Late Night’ and are often seen hanging out together. Recently, they were spotted relaxing on a beach in an episode of ‘A Moody Conversation.’ Their fans are well aware of their friendship. However, in the video from Jake Paul’s PR package, a future version of Lil Yachty warned that his friendship with Drake might be jeopardized if he doesn’t address the bad odor he will develop sometime in 2025. The Lil Yachty from the future predicted that this unpleasant smell could cause Yachty to lose many friends and colleagues, including “studio time with Drake”. Fortunately, the future Yachty had a solution to this problem.

Talking to himself from the future, Yachty gave a solution to rid himself of the bad odor. “But I came with a solution! Jake Paul’s new men’s care line, it’s called “W”. It’s vitamin-infused and available on every Walmart in the nation. So please, for Drake, Caribou, and the rest of your friends while you still have them, put this on your body Yachty,” pleaded the Lil Yachty from the future.

Jake Paul deserves praise for creating such a captivating promotional film. You must be wondering how he introduced this brand so quickly. It also has a fascinating backstory, though. Check it out.

Jake Paul launched ‘W’ after being referred to as the smelly guy

Interestingly, Paul had revealed that there was a girl named Miranda who once referred to him as “that smelly guy”. It obviously hurt his feelings, and after this, he went to the store to buy a deodorant. He found that the deodorants were made of all the “unhealthy stuff”. And this is how he decided to create products that are vitamin-infused, and safe to use for customers. Lil Yachty from the future is heard complaining about the same thing – that he has an odor that is bothering him. Paul, who experienced similar worries about bad odor, started his own company with the goal to “motivate guys to go for the win.”

The Ohio native started W with UFC champion Sean O’Malley. As of now, only three products are available, body spray, body wash, and deodorant. ‘W’ products are available exclusively at Walmart and Walmart.com. Also, the products are budget-friendly and are available for less than $10 per product. It remains to be seen how much of a success his new endeavor will bring him. Meanwhile, what do you think about Jake Paul’s amazing PR package? Let us know in the comments below.