Towbin Auto, MTK Global, and Boxfit – Here’s a List of Brands Sponsoring Billy Joe Saunders

Published 05/08/2021, 6:45 AM EDT


Billy Joe Saunders is no less than a magnetic brand in the current boxing world. His trash-talking abilities, prolific in-ring skills, and charismatic persona have made him a fan favorite in no time. That said, with a gigantic fan following, Saunders is bound to receive extensive sponsorship deals from some of the renowned brands in the world.

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Citing that, here we look at the list of brands aligned with the WBO super-middleweight champ.

Billy Joe Saunders stays pretty vocal about his collaborations and tie-ups with various brands. He never fails to market those brands through his social handles. This is chiefly why multiple conglomerates and other brands look to sponsor ‘Superb’ as they’re in pretty much sync with his flamboyant personality.

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Boxer Billy Joe Saunders during a press conference at Crown Plaza Hotel, Glasgow. (Photo by Andrew Milligan/PA Images via Getty Images)

For now, Saunders is managed by MTK Global, a boxing and MMA management firm. MTK Global is also an event promotions company. It always looks to tie up with the raw talents of boxing and MMA, thus helping them to trace a long roadway in the sport.

That said, they undeniably saw a fire in him, and now they wish to help the British boxer escalate his career and their brand.

Apart from MTK Global, there’s Boxfit, which acts as an apparel partner for the Hertfordshire native. As an apparel partner, Boxfit provides fight night gear and training costumes to Billy Joe Saunders.

Moreover, ‘Superb’ has also signed with Towbin Auto and the restaurant chain, Wingstop among his elite list of sponsors.

Billy Joe Saunders – a highly famous British boxer

The 31-year-old has a considerable fan following on his social handles. On Instagram alone, he boasts of 515K followers as of now, and on Twitter, he has 162.5K followers.

LONDON, ENGLAND – SEPTEMBER 16: Billy Joe Saunders defeats Willie Munroe Jr for the WBO World Middleweight Title fight at Copper Box Arena on September 16, 2017 in London, England. (Photo by Leigh Dawney/Getty Images)

The Brit posts enough content on his social media to connect with a sea of fans. He is undoubtedly one of the most entertaining fighters of all time, who has the ability to generate countless eyeballs in all of his fights.

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However, ‘Superb’ just doesn’t wish to stop here. He definitely has a lot to prove, as he wants to become an undisputed champion and the face of his division.

Out of all the above-mentioned brands, which one do you think goes pretty well with Saunders’ personality?

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Prathamesh Singh Chauhan

1134 articles

Prathamesh Singh Chauhan is a Boxing Author at EssentiallySports. He is a graduate from the International Institute of Sports Management who combines his love for sports, particularly combat sports, and his flair for writing and analysis to help him in his day-to-day work. He has prior professional experience with sporting organizations such as Star Sports, Khelo India, and NBA.

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