“We’re Going to Rival the Biggest Brands in the World” – Logan Paul on His New Venture With KSI

Published 01/12/2022, 4:53 AM EST


Logan Paul often stays in the news headlines with his in-ring and outside-the-ring activities. These days, Logan Paul is right at the top with his NFT investments, art and crafts, and more. Recently, he began a new venture with KSI as the duo came up with their own hydration drink- Prime Hydration.

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Not even a single casual fan would have expected the two men to collaborate after their violent rematch in 2019.

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In a recent Impaulsive podcast, both the men opened up on their collaboration and more. First ‘The Maverick’ said, “Yeah man, holy s**t, we started a beverage company. A hydration drink called Prime hydration. We’re going to rival the biggest brands in the world, Gatorade, Powerade, Pepsi, Coke.” 

“I mean yeah, it’s the idea that us YouTubers.”

“It’s crazy how it came about. Crazy how, we’ve just in six months, bro, like I still have the DM you messaged me with being like ‘Yo, I’ve got an idea,” added KSI.

KSI and Paul rank among the biggest YouTubers in the world and they fairly know how to leverage their market by tapping the right audience.

That said, the duo often comes up with the best content on their channels. Moreover, Paul, who has constantly modified his content, is primarily into podcasts since fans like to tune in to the same. It is a certainty that Prime Hydration will be promoted heavily on Impaulsive and kept in the limelight.

Will Logan Paul and KSI’s venture be a hit?

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While Logan Paul boasts 21.9 million followers on his Instagram, KSI has 10.9 million followers. Apart from this, the duo has an extensive subscriber base on their YouTube channels.

Hence, it is safe to say that KSI and ‘The Maverick’ Logan Paul have a massive fan base and even if these fans try the drink, word-of-mouth publicity could help it thrive and turn their venture into a big hit.

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It’ll be interesting to see how both of them scale up this brand.

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Prathamesh Singh Chauhan

2522 articles

Prathamesh Singh Chauhan is a Boxing Author at EssentiallySports. He is a graduate from the International Institute of Sports Management who combines his love for sports, particularly combat sports, and his flair for writing and analysis to help him in his day-to-day work. He has prior professional experience with sporting organizations such as Star Sports, Khelo India, and NBA.

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