24YO Bears QB Signing Staggering Deal With $2.2 Billion Company Leaves Shaquille O’Neal Boastful

Like many NBA stars, Shaquille O’Neal also had his own signature shoes with one of the big sneaker titans. He’s no longer an active part of the shoe business but he’s keeping an eye on it. When Reebok, the brand that once decorated the 7 foot giant’s feet, announced its newest headliner, O’Neal was quick to congratulate the partnership publicly.

The new face of Reebok comes from a sport different from Big Diesel‘s. The sports analyst is excited about it regardless. And Shaq is doing his part in making sure everyone notices.

Shaquille O’Neal celebrates Reebok’s new face

The 24-year-old made his NFL debut with the Chicago Bears in 2021 and is fast emerging as the next big thing in the gridiron. Reebok has recognized his appeal and inked a long-term partnership with the quarterback. Justin Fields and the $2.2 billion brand announced the partnership in a joint Instagram post.

This partnership underlines Reebok’s revived attempts to add more athletes to its roster. It’s aiming for a greater presence in sports culture as much as sports and Fields fits the bill. Someone who knows the athletic company’s aim is Big Diesel.

He shared the same post on his Instagram Stories drawing more eyeballs to it. O’Neal didn’t add much context except tag both Reebok and Fields in the post.

Shaq and Reebok’s partnership began in 1992 with a $15 million contract. He’s worn his signature Reebok shoes, ‘Shaq Attaq’ and ‘Shaqnosis’ during his playing career. In 2023, Reebok unveiled a new design dedicated to the Los Angeles Lakers legend.

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The four-time NBA champion is clearly eager to share the space on Reebok’s mantle with a young NFL star. And the feeling is mutual.

Fields’ shout-out to O’Neal

O’Neal and Reebok recently flaunted the DC Shaq Attaq Superman edition that paid homage to O’Neal’s Superman persona. Despite cutting ties with Reebok to start an affordable line of shoes, this athlete-brand marriage is still intact.

Even Fields associates Reebok’s success to the basketball legend. “Reebok holds an incredible legacy in the sports world that has always inspired. Not only have they launched iconic offerings with legends like Allen Iverson and Shaq, that shaped sports culture in the ’90s, but they also have the attitude and energy to reshape the future of sport once again,” Fields’ statement read.

While Shaquille O’Neal manages his many careers, he’s looking out for the quarterback. Anticipate big things from this partnership. What do you think about Shaq and Fields’ shared history?

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