“It Was Baptism by Fire”: Dwayne Johnson Reveals His Bold Move That Transformed Teremana Tequila’s Marketing Landscape During the Global Pandemic

Ever wondered how Dwayne Johnson’s Teremana Tequila became a renowned brand? Well, it is a fairly young brand as of now, but still, the name gets uttered a lot of times by many booze buffs. Of course, one factor associated with it could be Dwayne Johnson’s stature, or, one could say, his fan base, which helped the brand gain prominence.

However, there is another story behind its success. Johnson recently sat in an interview with the Men’s Journal. There, he laid bare his one move that brought a crucial transformation in the marketing landscape of his brand. So what did he reveal? Let’s find out.

Dwayne Johnson talked about his game plan during the pandemic

Five years before the inception of Teremana Tequila, ‘DJ’ and co. put in all their efforts and started talking about the brand so that it could get recognition. Then, they thought to launch Teremana in 2020, but the world came to a standstill due to the pandemic. But it was ‘The Rock’, and he knew how to cross the roadblocks. Talking to Men’s Journal he revealed, “As you know, the world shut down and, at that time, it was like baptism by fire. We’re launching a new brand, and the decision was made back then to not move forward with the marketing plan we had, which had some polish and production to it.”

Well, that was when the COVID-19 pandemic arrived, but the story was still left. Further in the interview continued, “That was an interesting conversation to have with investors. It’s like, ‘Hey, all our plans, let’s trash it, and what I do plan on doing is let me take my phone, get online, and do an Instagram Live hopefully once a week. We’ll call it Teremana Tuesdays, and while we’re all down with the pandemic, if you want to share a drink with me, happy to do it.”

This game plan demonstrates how huge the fanbase of Dwayne Johnson is on social media. Moreover, his strategy to use social media as a tool every Tuesday to market his brand was a shrewd maneuver. And of course, the power of social media is also apparent from his statements. Thus, this is how all the aspiring business entrepreneurs could step foot in any field.

Some more information about Johnson’s brainchild

The mastermind behind its unique name, Teremana, is Johnson himself. He named the brand as a sign of respect for his Polynesian heritage. ‘Tere’ comes from the Latin word “terra,” which means earth, whereas ‘mana’ means spirit in Polynesian.

Read More – Dwayne Johnson’s $3.5 Billion Lies Caught Red-Handed as Teremana Tequila’s Inflated Success Earns Them Lowly Spot on Coveted List

Johnson wanted to start the brand for more than a decade and started it with his former wife, Dany Garcia, and business partners Jenna Fagnan and Ken Austin. Their major distillery is known as Destilería Teremana de Agave, and interestingly, it can’t be found on Google Maps. On top of that, the brand has been selling one million cases annually, which is certainly an achievement.

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