Despite Disappointing Playoff Run And Losing Davante Adams, Forbes Reveals 22% Increase In Green Bay Packers Value

Published 08/24/2022, 8:30 AM EDT
Sep 20, 2021; Green Bay, Wisconsin, USA; Green Bay Packers running back Aaron Jones (33) reacts after scoring his third touchdown of the game against the Detroit Lions in the third quarter at Lambeau Field. Mandatory Credit: Benny Sieu-USA TODAY Sports TPX IMAGES OF THE DAY

Green Bay Packers had a forgetful 2021 in NFL. The Matt LaFleur-coached side lost their play-off battle to the San Francisco 49ers, 13-10. In addition, the Packers traded talented wide receiver, Davante Adams, to Las Vegas Raiders when he was faring brilliantly for the team. Expectedly, Adams fetched an impressive deal and signed a $141.25 million worth contract with the Raiders. 

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However, the Packers remain a team to look out for as the NFL new season approaches in three weeks’ time. The setbacks of 2021 did not harm Green Bay in terms of brand value and financial growth as they registered an impressive return last year. 

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Green Bay Packers reap rich dividends

According to Forbes data, the value of the Packers’ side increased a whopping 22 percent last year. At present, the value of the franchise is $4.25 billion. What is it that worked well for the Packers despite a setback season? 

Jan 16, 2021; Green Bay, Wisconsin, USA; Green Bay Packers quarterback Aaron Rodgers (12) throws a pass during the first half of a NFC Divisional Round playoff game against the Los Angeles Rams at Lambeau Field. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports | Courtesy: Reuters

It is well-established that on-field performance is just one criterion that builds the value of a team in the market. Any major team would need the support of a star player to climb up in brand value. The Packers’ side boasts of an iconic star in their quarterback, Aaron Rodgers, who is one of the most talented players in the history of the league.  

Dallas Cowboys top the list

Isn’t it interesting to note that the most valued sports franchise in the world has a not-so-positive record in the playfield? The number one holders, Dallas Cowboys, have neither won nor played in any Super Bowl since 1995. However, their total value is worth $8 billion. 

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Talking about this, Forbes concluded that brand building and infrastructure maintenance are crucial contributors to the monetary value of a team. “Teams that can leverage their brands and stadiums to increase luxury suite, sponsorship, hospitality, and non-NFL-event revenue the most will typically be worth more.” 

DENVER, CO – AUGUST 13: Owner Jerry Jones of the Dallas Cowboys looks on during pregame for a preseason game against the Denver Broncos at Empower Field At Mile High on August 13, 2022 in Denver, Colorado. (Photo by Jamie Schwaberow/Getty Images)

Fans are eager to see whether the monetary value will inspire the Packers to shine bright and bring home the trophy this year. If it happens, it could further up their brand presence and financial position as a top sports club and brand in the NFL. 

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Nidheesh Kumar

408 articles

An avid lover of sports, Nidheesh is a loyal fan of sports writing and conversations revolving around sports. He enjoys watching the game in a noisy ambiance with close friends and has a special liking for player interviews. He completed his Masters in Communication from the University of Hyderabad and was a sports journalist with Telangana Today daily.

Edited By: Gurjyot Singh Dadial

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