Doordarshan to share World Cup live telecast with cable operators
Millions of cricket lovers in the country may get to see India’s first World Cup match against traditional rivals Pakistan on February 15 free of cost as the Supreme Court on Tuesday stayed the Delhi High Court order that barred public broadcaster Doordarshan from sharing the live feed of the cricket match with cable operators.
Doordarshan will be provided the live feed of the matches by Star Sports which holds exclusive telecasting rights for the World Cup, starting Feb 14.Doordarshan in turn provides that live feed to cable operators. The court’s order came after a plea by the BCCI and Star, who claimed that cable TV operators were getting live feeds through Doordarshan channels free of cost, resulting in loss of revenue for them.
“This arrangement of DD showing free feed had been there for the last seven years. Let it continue,” a Supreme Court bench comprising Justice Ranjan Gogoi and Justice Pinaki Chandra Ghose said in an interim order. The Supreme Court has asked Star to submit its suggestions, and will take up the case on February 17.
The World Cup begins on February 14, with India’s first match against Pakistan on February 15 in Adelaide. The increased viewer-ship with Doordarshan’s involvement will be interesting to track.