Electronic Arts Extends UEFA License With Multiple New Mobile Titles in the Works
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Electronic Arts has announced a multiyear license extension with UEFA. In addition, it will continue to hold the exclusive rights for the FIFA franchise. All the new reports from EA on this deal show it will remain the market leader in football video games.
This deal gives Electronic Arts the exclusive rights to Champions League, the Europa League and Super Cup. Further, the company announced it is going to launch the fan-favorite franchise on Stadia.
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Google Stadia is a cloud streaming service for video-games. The first of its kind, Stadia hit a wall recently, after Google announced they will close all the internal development studios. These internal studios were responsible for developing exclusive titles for the cloud platform. However, Google said they will focus on third party titles and open up their technology for other publishers.
At a time like this, EA launching FIFA on Stadia is positive news of the service. The franchise will start with FIFA 21, launching on March 17, 2021.
FIFA 21 Promises a Trip to the Stands
Electronic Arts reports new mobile titles in the works
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EA has announced multiple upcoming titles. Among them are six mobile titles, which are reportedly already in the works. These mobile games will range from the simulation genre to “unique arcade formats offering new ways to play for everyone.”
Furthermore, EA is expanding its free-to-play PC title, FIFA Online 4 to 15 different new markets, which include Russia, Poland and Turkey.
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DJ Jackson, VP, EA SPORTS Brand, spoke to MCVUK about the expansion.
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“Our vision is to create the most authentic, social and connected football experience by bringing our games to more devices, more countries and more fans around the world. EA SPORTS continues to rapidly transform how fans consume sport, evolving football from a passive and scheduled experience to an interactive one, accessible at any time. This is the world’s game, and EA SPORTS is doing everything we can to further connect players, athletes, clubs and leagues and grow the love of football, globally.”
The FIFA franchise has reportedly sold over 325 million units to date. This spells outstanding success for EA in all accords. In addition, FIFA 21 is already taking over FIFA 20 with a record-breaking player count.
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