“Empowering Young Women Athletes”: Serena Williams Details Motive of New Campaign

Published 09/18/2021, 5:30 PM EDT
ABU DHABI, UNITED ARAB EMIRATES – DECEMBER 30: Serena Williams of United States smiles during her Ladies Final match against Jelena Ostapenko of Latvia on day three of the Mubadala World Tennis Championship at International Tennis Centre Zayed Sports City on December 30, 2017 in Abu Dhabi, United Arab Emirates. (Photo by Tom Dulat/Getty Images)


In the women’s game, Serena Williams has been an instrumental force. Over the years, she has dominated scenes and carried the sport forward. She has ruled the scenes both on and off the tennis courts. The American legend still continues to fight for the biggest prizes in the sport. 

ADVERTISEMENT

Article continues below this ad

Along with her on court success, Serena has always championed noble causes off court as well. The athlete has, on multiple occassions, used her platform and her influence to highlight issues in society that go unadressed.   

PARIS, FRANCE May 29. Serena Williams of the United States practicing with coach Patrick Mouratoglou while training on Court Philippe-Chatrier in preparation for the 2021 French Open Tennis Tournament at Roland Garros on May 29th 2021 in Paris, France. (Photo by Tim Clayton/Corbis via Getty Images)

Serena talks about new campaign

ADVERTISEMENT

Article continues below this ad

Recently, Serena Williams joined hands with Secret for a campaign, Just #WatchMe. It is for a social cause of helping girls who are underprivileged and cannot pursue their liking for sports. The campaign focuses especially on girls as they faces tougher challenges as compared to boys. 

The 23-time Major winner spoke on this and stated, “The campaign is focused on improving the statistics of young girls dropping out of sports at twice the rate of young boys, due to, as you mentioned, issues surrounding underfunding and underrepresentation. [It’s all about] empowering young women athletes to keep going in the sports they love, and it really encourages everyone to show up and “just watch” these athletes.”

Serena Williams was not her usual self this season 

ADVERTISEMENT

Article continues below this ad

Reflecting on her season, Williams competed in Melbourne at the Australian Open. However, she came as far as the semifinal and ended up losing to eventual winner, Naomi Osaka. After that, she was not seen for a while and came back directly for the clay event in Rome. 

Her performances on the clay this season have been below par. At the French Open, she ended up losing in the fourth round. Prior to the Wimbledon Championships, she did not feature in any warmup event. At the Wimbledon Championships, she withdrew herself during the first-round match as she sprained her ankle. 

ADVERTISEMENT

Article continues below this ad

She decided to skip the US Open as she was nursing a hamstring injury. We hope she recovers soon and is seen on the courts competing for the biggest prizes in the game.

Watch this story: Top Seeds Naomi Osaka, John Isner, Stefanos Tsitsipas, Andrey Rublev and Others Who Faced Huge Upsets at US Open

SHARE THIS ARTICLE :

ADVERTISEMENT

Rohan Kollare

1179 articles

Rohan Kollare is a tennis author for EssentiallySports. Rohan has a post-graduate diploma in Sports Management and a trophy cabinet adorned with accolades won in district and state-level tennis competitions. He has previously worked in Content Operations for Disney’s Hotstar for over a year, covering tennis and Formula One.

ADVERTISEMENT

ADVERTISEMENT