Nvidia Corporation is a well-established name in the gaming industry today. The company is famous for manufacturing its immensely popular graphic processing units. Considering the fact that GPUs have also been involved in a red hot competition after the strong console evolution, Nvidia has still managed to uphold its dominance in the market. But their latest affordable release might not have received the expected response in the Japanese market. 

The company released Nvidia GeForce RTX 4060 for purchase on June 29. The developers were very specific regarding the pricing of the GPUs. After some detailed analytical planning, the developers priced the GPU for just $299 US. All these factors hinted at banger opening numbers in the market. Well, the early signs from Japan are certainly not the ideal start they visioned. 

Nvidia Sale Numbers Hint At The Community’s Lost Interest In GPUs?

Amidst all the speculations that ran around the possible numbers Nvidia might make, fans through Twitter shared shocking pictures. The pictures were from various PC, game stores across the country of Japan. These pictures were taken moments before the sale went live. As seen in the pictures, there’s only a single individual seen waiting to buy the $299 product. The user with the pictures wrote about the disappointing response in Japanese. The text translates to,  “[Akiba coverage team] The GeForce RTX 4060 will be on sale from 22:00 this evening, but there is one person waiting.”

The lone attendee purchased the GeForce RTX 4060 MSI Gaming X model, noting that he was replacing his previous GeForce GTX 1060 graphics card. The card is also on sale widely across the United States, Europe, and the United Kingdom. Although it would be too early to comment on the response in the Western markets as it would take some time to track the hardware sales. The makers had promoted Nvidia RTX 4060 as a more efficient and boosted upgrade from the last-gen 3060. Since benchmarks have shown that the card truly loses out on the performance difference at higher resolutions and needs DLSS 3 to be called an upgrade.

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The disappointing start to the sales might to attributed to a lot of reasons. A lot of fans had earlier expressed that the price range could have been a bit cheaper. Also, with the tight competition with Intel, the new GPU does not promise to offer something completely new than just being a slight upgrade on the previous one. It will be interesting Nvidia’s next course of action with the projected sales. 

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