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“First Time in the History of Western Social Media” – MrBeast Lays Down a Particular Form of Content That Goes Viral on All Platforms

Published 01/23/2023, 7:50 AM EST

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Jimmy “MrBeast” Donaldson is one of the greatest YouTubers who always excites the audience whenever his video drops. While he has been in the industry for a few years, he has encountered changes that underwent on the platform. Throwing light on the changes, he addresses the form of content unequivocally becoming trending on all platforms.

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MrBeast’s videos have the fashion of entertaining the audience through over-the-top challenge stunts and wholesome charity deeds. Moreover, he also has a gaming channel to sincerely focus on gaming content.

While the YouTuber is about to unleash his main channel’s first upload of 2023, he has voiced to have adopted a new style. But has also vouched for one form that he seems to be successful in almost all content creation platforms.


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MrBeast presents the idea that one form of video is the most trending in today’s world

Recently, MrBeast appeared on the podcast panel with MIT Research Scientist and podcaster Lex Fridman. The two personalities talked about the culture of content creation, Twitter, mental health, and other topics. A section came when Fridman voiced his astonishment at Jimmy’s effort to put in so much work in YouTube shorts; MrBeast then put forward why he adopted a short-form style as well.

via Imago

MrBeast said, “You know what’s actually pretty fascinating and people who do social media listening this will probably find this pretty interesting. Picture like the content creation meta three years ago versus now where, you can make sub-one-minute vertical content and it go viral on TikTok, it go viral on YouTube shorts, it go viral on Instagram reels, it goes viral on Facebook, it goes Reddit you know. You swipe through vertical content now and Twitter when you click on a video and you flip through it.”


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He continued, “So this is actually very weird. This is the first time in the history of I guess Western social media that one form of content can actually go super viral on every single platform. It’s never been like that before.”

MrBeast gave the example of his short-form video where he sends a random person to Paris to get him a baguette which has almost 480 million views, at the time of writing. He thus puts forward the thought that he could make a short form video, and post it on platforms that would go immensely viral gaining millions of views.


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What do you think about this view put forward by MrBeast? Do tell us in the comments below.

WATCH THIS STORY: MrBeast and Elon Musk: A Billion-Dollar Promise

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Written by:

Astitava Kaushik


One take at a time

Astitava Kaushik is an eSports writer at EssentiallySports. He holds a Master's degree in Media and Communication studies. Throughout the years, he has developed a knack for writing and deems to explore the skill in the eSports field, with games like Valorant, FIFA, and Call of Duty holding a very special place in his heart.
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Edited by:

Jayant Chhabra