Following Pokimane’s Myna Cookies Controversy, Do Influencer Products Sink and Swim the Same Troubled Waters?

Published 11/14/2023, 10:59 AM EST

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The Twitch phenomenon Pokimane has made her debut in the business venture and fans are not surprised. The streaming community is no stranger to their favorite stars stepping into the entrepreneurship shoes. However, Pokimanes’s debut in the cookie market has invited a new steam of controversy. Apparently, a section of the community isn’t pleased with another streamer making all the wrong headlines for a product association! 

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Over the years, the influence of social media personalities has witnessed a phenomenal spike. Moreover, top-tier names from the streaming community like MrBeast, Pokimane, KSI, Amouranth, IShowSpeed, and many more have enjoyed a fair share of the entertainment limelight. Thus, it only seems plausible to bank on the impact the streamers have had on the industry. But Pokimane and her new healthy snack brand haven’t had an ‘ideal reception’ following the announcement and here’s why. 

Pokimane facing heat for ‘rebranding a Cookie company’ 

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On November 13, the Twitch superstar took to her X account and announced her new debut as an entrepreneur with ‘Myna Cookies’. The streamer wrote, “it’s finally here!! introducing my new company: myna snacks! i could never find the perfect healthy snack that tasted good, so i made one for us! the midnight mini cookies are made w/ real, non-gmo ingredients + added vitamin D”. 

However, the fact that Pokimane had bought an already established cookie company and decided to rebrand it into her own didn’t sit well with some of the fans. For those unaware, Myna Snacks before the takeover were The Midnight Mini cookies, a delicious treat made with smooth white chips, dark chocolate, and a touch of sea salt. 

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Also, the fans started calling out the streamer not just for rebranding the company but for taking the pieces almost three times the previous brand. “Pokimane is currently being called out for allegedly rebranding a Cookie company into her own, and selling them for 3 times the price”, an X account reported. 

Well, the controversies around an influencer’s associated products aren’t a new headline for the industry. There have been plenty of infamous episodes of such quarrels with some other pioneers of streamers turned entrepreneurs. 

Looking at the controversies around MrBeast’s Feastables and KSI’s Prime Hydration

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Undoubtedly, KSI and Logan Paul-owned Prime Hydration and Feastables under the MrBeast brand are the biggest success story of the influencer turned business enthusiast trend. But the internet world hasn’t spared both the super hit products as they had to face their share of heat in the past few months. 

As a favor to him, MrBeast asked his followers on his official Twitter account on March 3rd, 2023, to set up the displays of Feastables bars in Walmart stores. This had invited a lot of strong callouts from netizens. On the other hand, Prime Hydration came under strong community scrutiny after food analysts allegedly reported the drink to be unsafe for the youth who were the most appealing to the product. All these aren’t a faded memory yet and another influencer product has caught the internet spark for the wrong reason.

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So, do you think Pokimanes’s recent product launch testifies to the never-ending story of celebrity culture and the ‘unwanted scrutiny’ attached to it? 

Watch This Story: MrBeast Fan Brings a Custom Feastables Livery in Forza Motorsport 

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Written by:

Vaibhav Singh Tomar

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Vaibhav Singh Tomar is an Esports writer whose passion for storytelling transcends the boundaries of traditional mediums. Armed with a Bachelors in Journalism and Mass Communication, and 7+ years of experience in storytelling and content writing, he brings a fresh and dynamic perspective to the world of digital sports. Having contributed 542 articles to Essentially Sports, Vaibhav's writing journey is not just about sports but also about weaving compelling narratives.
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