KSI’s Earnings on X Raise Concerns Over Lack of Connection With Audience in Elon Musk’s Plans for the Platform

When Elon Musk rebranded Twitter to X, it was met with a lot of public outcry. Regular users of the social media platform actively criticized this move. However, the multi-billionaire still carried on with his plan, changing the overall feel of the app. Along with the visual changes, Musk also brought out some new features for the platform.

With the introduction of Creator Monetization standards, Elon Musk aimed to entice content creators to X. Furthermore, the multi-billionaire also offered MrBeast to switch over to his platform. However, with Sidemen member KSI revealing his earnings, Musk’s plans for the app might need more effort.

KSI reveals his income from Elon Musk’s platform

Recently KSI sat down for a podcast with his business partner Logan Paul. During their conversation, the topic of Creator Monetization came up. And everyone present in the room seemed to agree that X is not paying that much right now. To prove this point, KSI willingly decided to put his stats for last month’s earnings to the public eye.

“I get pretty good impressions, I’d say like in hundreds of millions,” KSI claimed. Even after getting a high number of impressions, KSI revealed he only got $1590 in August. This revelation brought a wave of laughter to the members of the podcast, with one claiming KSI can get an apartment in Denver with this money.

Read More: “Now That Twitter Is X…”- MrBeast in Dilemma Over the Legitimacy of Twitter Deal With Elon Musk

Logan Paul also jumped in and said, “There are going to be people that say ‘You got $1500 from Twitter!’ Which is cool. But comparatively what we are saying is for hundreds of millions [views] on YouTube that’s hundreds of thousands of dollars.” This conversation from the content creators at the highest level might portray X in a bad light for revenue. And this may hamper the plans of Elon Musk for X.

Will low revenue cause Elon Musk to change plans for X?

Elon Musk is actively trying to revamp the social media platform into an all-in-one app. A key role in the change is bringing content creators and their content over to X. However, according to the stats, X pays $8.52 per million impressions. On the other hand, YouTube pays well over $3,000 for a million views.

The rate of producing content should also be taken into account for this. A user can send out a tweet on X in 30 seconds, while on the other hand, a 10-minute video on YouTube can consume well over an hour to create. While X is currently not the first choice of content creators, monetization will certainly be a huge motivating factor for creators.

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