Massive GFuel Controversy Prompts Twitch Streamers to Part Ways With the Energy Drink Brand
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eSports has become immensely popular in the world. Furthermore, to support gamers, there are several gaming organizations, such as FaZe Clan, Cloud 9, Team Liquid, 100 Thieves, and many more who are constantly looking to recruit skilled gamers. Interestingly, a lot of eSports organizations and streamers partner with several beverage companies to promote their product.
One such beverage company is GFuel which is facing a lot of allegations and lost its reputation in the community. GFUEL is a Natural Energy Drink Formula created by Gamma Labs. Over the years, GFuel has partnered with very popular content creators and eSports organizations such as PewDiePie, FaZe Clan, moistcr1tikal, xQc, and many more.
Recently, seven GFuel partners and talent managers got fired, reportedly as a part of “restructuring” for the company. However, recent reports claim that the employees were allegedly fired less than 24 hours after complaining about a derogatory slur made by a higher-up in the company. Soon GFuel started facing a lot of hate from the community for its actions.
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Today G Fuel fired 7 of their partner/talent managers without warning. The employees were told it was a part of a "restructuring" for the company
Although it comes a day after a higher up in the company is alleged of using a derogatory slur whilst in a team wide call. pic.twitter.com/qM3IXT6EHb
— Jake Lucky (@JakeSucky) June 16, 2022
Furthermore, many influencers and content creators have already announced their departure from the company. Continue reading to find more about the GFuel allegations and influencers’ reactions towards it.
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Influencers revolt and cut ties with the popular beverage company, GFuel, after the current allegation
The internal report of GFuel allegations is disclosed by Jake Lucky. He has been covering the ongoing situation of seven workers on Twitter. He also reported that the person in question is alleged to have called the members of the team “lazy motherf**kers” as well. It’s also said that after the call, several employees called Human Resources to complain about the situation.
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However, they were all fired within 24 hours of the initial complaint. The situation became a huge highlight after GFuel started banning viewers who asked about the situation in their Twitch chat. Naturally, after hearing about the current situation, several influencers and content creators announced their farewell to the popular beverage company.
Here are some of the popular tweets in the community
ATTN: @GFuelEnergy pic.twitter.com/UhcyEWVmL0
— aDrive #TeamShiny (@aDrive_tK) June 17, 2022
🚨 ANNOUNCEMENT 🚨
We have ended our partnership with GFUEL and are open to working with other brands moving forward.
Thank you for being the best partner manager a creator could ask for @Drbluejaykay, you went above and beyond for myself and all the partners that you managed.
— ModernWarzone (@ModernWarzone) June 16, 2022
Just left our partnership with them, doubt we will be the last.
— ModernWarzone (@ModernWarzone) June 16, 2022
Have been with GFuel for a while now, but officially sent in my request for immediate release.
People > Product
Sad day & hope those affected land on their feet very quickly.
— Kurt Benkert (@KurtBenkert) June 16, 2022
Lmao I been telling y’all about how shit GFUEL and it’s owners are since I was one of their first partners in 2012. Trash. Stop promoting it.
— TUCKER (@JERICHO) June 17, 2022
I'm going to be parting ways with Gfuel.
Thank you to everyone who supported me and used my code in my time with them.
— Triple_G (@Triple_Gz1) June 17, 2022
Thank you for saying this. I love GFuel’s product but this is unacceptable.
Supporting my family is going to be a lot more difficult if I leave, but big change needs to happen if I’m going to stay.@GFuelEnergy need to step up and take accountability, and be better. https://t.co/B9sLcoqXna
— Ace Trainer Liam (@AceTrainerLiam) June 17, 2022
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Apart from that popular Fortnite content creator, iFireMonkey, also announced his departure from the company. He mentioned, “After the recent news about unjust employee layoffs and my personal disagreement with the NFTs the company was partaking in, i’ve decided to part ways with the brand.”
👋 Officially Parting ways with GFUEL
After the recent news about unjust employee layoffs and my personal disagreement with the NFTs the company was partaking in, i've decided to part ways with the brand.
— 🎄 Santa Ricky (@_FireMonkey) June 16, 2022
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What are your thoughts on the current GFuel allegations? Let us know in the comments down below.
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