MrBeast’s President Reveals Big Plans For The Youtuber For 2023

Published 01/18/2023, 9:50 AM EST

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MrBeast has recruited ‘the best’ President for his franchise, and fans are loving it. Making a successful business is not a one person’s job, as it requires the contribution of the entire team. After all, one needs to look at every aspect if one wants to rule their industry and mint millions every single day. This has been the case for popular YouTuber MrBeast, who always found the right people on his journey.

For instance, he invited Karl, Chandler, Chris, and a few others to form a crew, let alone become the main participants for his video. And as time passed, he kept increasing the number as he ventured into multiple businesses like Feastables and BeastBurger. 

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But throughout time, he kept a few secrets, the people who stood in the shadows and pushed him to be at his best. One of them included his President, Marc Hustvedt. The 43-year-old was not just a President as he had a successful life of his own. He was a participant in the industry before YouTube even existed. I mean, he started TubeFilter, The Streamys, and executively produced direct-to-fans comedy specials for Maria Bamford and Greg Proops. 

Recently, he was featured in an interview with Fast Company, having a fruitful conversation with the team. However, a certain bit involving MrBeast’s goals for 2023 took the spotlight. 

Marc Hustvedt pens down goals for the MrBeast franchise for 2023

In the interview, Marc spoke about how the creator economy was a powerhouse and will always remain one. Despite people thinking of it as less, he felt that it will never stop growing as creators held the power of ‘creativity’ in their hands. And apart from that, he also spoke about a few other things before revealing the goals for MrBeast in 2023.

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As reported by FastCompany, he said, “We’ve taken a big step forward with that with dubbing into 12 languages. There are a number of other languages, particularly Japanese and Mandarin, that are coming. Right now, for example, Feastables  is still only available in the U.S., and we really have to catch up to where our audience is. We have to push traditional businesses to spread and grow as fast as digital content will, and that’s really hard. For example, getting a shirt, a piece of apparel, to a viewer in Saudi Arabia is actually still difficult.”

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He further stated, “In 2023, it doesn’t feel like it should be. So overall, worldwide is probably one of our biggest themes. And then, of course, mission number one is to make the best videos possible and try to improve the world in some way, helping people in transforming lives.” 

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While these goals take out most of Jimmy’s main problems, the main one arises with regard to the content. After all, we all know the YouTuber and his will to create something that no one can ever expect. So, it is only time that will help us understand. 

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Written by:

Atharv Phadke

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Atharv is an eSports writer at EssentiallySports. Currently pursuing a Master’s degree in Journalism from Mumbai University, Atharv has a keen eye for writing engaging content. He enjoys all kinds of games but thoroughly follows FPS games such as Call of Duty, Apex Legends and Fortnite.
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Edited by:

Shibu Immanuel