NCAA Football Game Features an Insane Halo Infinite Promotion Before Kick-Off

Published 11/28/2021, 9:50 AM EST


As the Halo Infinite Campaign inches closer to its release date, Xbox presented an insane Halo Infinite promotion before kick-off. Finally, it seems like mixed reality technology is on its way to the sports marketing world.

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Recently, Xbox took this mixed reality technology to just another level with how they promoted Halo Infinite at Oregon vs. Oregon State football game. During the halftime break, a projection of a vehicle, which is part of the game, came flying over the field just before lowering itself to promote the game.

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The vehicle looked so realistic and was able to catch everyone’s attention immediately. The projection of the giant ship was shown on a big screen at Autzen Stadium and was also shared online on Twitter. Not only this, but the Oregon Marching Band also played music from Halo Infinite as a part of this marketing campaign.

This is not the first time mixed reality has got so much attention at a sports event. Back in September 2021, Carolina Panthers used the same technology to show a black panther jumping around Bank of America Stadium.

So expect to see this amazing technology much more, especially at sporting events in the near future.

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Halo Infinite Campaign is nearly here

It definitely looks like Xbox is trying pretty hard to make Halo Infinite’s Campaign launch as successful as it can be with such a unique marketing style. Halo Infinite Campaign is all set to release on December 8, 2021. The Multiplayer part of the game was released earlier than expected as a surprise treat for all the players, thanks to the Xbox’s 20th Anniversary.

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The multiplayer mode has received decent reviews from players so far. Within just 8 hours of release, the title was able to get around 270,000 concurrent players on Steam. Definitely, it’s a very promising start for the game and it seems like the campaign will also receive the same amount of success and love from players.

Have you tried the multiplayer mode yet? Also, do you think Halo Infinite will turn out to be the best game of 2021? Let us know.

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Vitasta Singh

474 articles

Vitasta Singh is an eSports writer at EssentiallySports. She is currently pursuing her Masters in English Literature from Lovely Professional University. Before joining EssentiallySports she used to write articles for Silver Mantle Solutions on various niches such as games, fitness, business, entertainment, and fashion.

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